Aug 2026· Agregat Jurnal Ekonomi dan Bisnis· 0 citations· 30 references
Abstract
This study aims to analyze the influence of Innovation Capability, Market Orientation, and Resource Capability on Competitive Advantage with Firm Performance as a mediating variable among batik Micro, Small, and Medium Enterprises (MSMEs) in Tangerang Regency. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. A purposive sample of 147 respondents was obtained from a registered population of 247 active batik MSME units as of January 2026. Results reveal that all three antecedent constructs exert significant positive influences on both Firm Performance and Competitive Advantage, with Resource Capability emerging as the strongest predictor. Firm Performance is confirmed as a significant partial mediator in all three indirect pathways from Innovation Capability, Market Orientation, and Resource Capability to Competitive Advantage. These findings provide actionable strategic insights for batik MSME owners, policymakers, and development agencies seeking to strengthen sectoral competitiveness sustainably
Purpose: This study examines the direct and mediating effects of market orientation, dynamic capability, and absorptive capacity on sustainable competitive advantage among Micro, Small, Medium-Sized Enterprises (MSMEs).Research Methodology: Employing a quantitative explanatory approach, this study analyzes data from 28...
Onita Sari Sinaga, C. Y. Setyawati, Rr. Chusnu Syarifa Diah Kusuma et al.· Studi Ilmu Manajemen dan Org...· 0 citations
In unstable and technologically advanced marketplaces, Micro, Small, and Medium-Sized Enterprises (MSMEs) are under growing pressure to maintain a competitive edge. Using environmental dynamism as a moderating variable and strategic innovation as a mediating variable, this study investigates the impact of dynamic capac...
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Micro, small, and medium enterprises operating within free trade zones face intensifying competitive pressures that demand both strategic clarity and technological readiness to sustain business performance. Despite growing scholarly attention to strategy and technology as performance drivers, their simultaneous examina...
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