This study aims to analyze the influence of Innovation Capability, Market Orientation, and Resource Capability on Competitive Advantage with Firm Performance as a mediating variable among batik Micro, Small, and Medium Enterprises (MSMEs) in Tangerang Regency. A quantitative approach was employed using Partial Least Sq...
This study examines the influence of Entrepreneurship 5.0 oriented strategies on sustainable competitive advantage. The research focuses on digital technology integration, collaborative innovation and ecosystem engagement, and human-centric entrepreneurial orientation. Data were collected from 64 enterprise managers us...
This study advanced dynamic capabilities theory by demonstrating that innovation performance depends on the alignment and balance of sensing, seizing, and reconfiguring capabilities rather than their isolated presence.
Purpose: This study examines the direct and mediating effects of market orientation, dynamic capability, and absorptive capacity on sustainable competitive advantage among Micro, Small, Medium-Sized Enterprises (MSMEs).Research Methodology: Employing a quantitative explanatory approach, this study analyzes data from 28...
This study aims to analyze the effect of green innovation on sustainable performance of MSMEs at Semarang City through competitive advantage. This study employs a deductive approach, in which the research begins with general theories and is then narrowed down into more specific hypotheses. The method used is quantitati...
Digital technology adoption does not necessarily lead to immediate improvements in the financial performance of micro, small, and medium-sized enterprises (MSMEs). Its benefits become evident only when business owners are able to align technological opportunities with customer knowledge and translate them into relevant...
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