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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Rifa'atussalwa Hayati

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#explainable ai Review Open access Sep 2026

AI Marketing Capabilities and Purchase Intention in Indonesian E-Commerce: Mediating Effects of Platform Trust and AI Transparency, and a Strategic Marketing and Digital Human Resource Capability Perspective

Background AI-driven personalized marketing is increasingly important in e-commerce, yet how personalization translates into purchase intention remains underexplored. Platform Trust and AI Transparency have received limited empirical attention as mediating mechanisms, particularly in the Indonesian context. Methods A q...

Ahmad Rasyiddin, Agus Rahayu, P. Dirgantari et al. · 0 citations
Open access Aug 2026

Determinants of Competitive Advantage Through Firm Performance: A Quantitative Strategic Management Approach

This study aims to analyze the influence of Innovation Capability, Market Orientation, and Resource Capability on Competitive Advantage with Firm Performance as a mediating variable among batik Micro, Small, and Medium Enterprises (MSMEs) in Tangerang Regency. A quantitative approach was employed using Partial Least Sq...

Maman Sulaeman, Diksi Metris, Ahmad Rasyiddin et al. · 0 citations

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