The Homo Sapiens digitalis in society 5.0 towards a sustainable and ethical entrepreneurship
TL;DR
Analyzing the perceptions of 98 undergraduate students in International Business at the Universidad Autónoma de Nayarit regarding the viability of entrepreneurship that links smart city innovation with a democratic framework suggests that higher education must lead the transition toward Society 5.0 through pedagogical strategies that transcend technological determinism and strengthen collective socioemotional intelligence.
Abstract
The article The Homo Sapiens Digitalis in Society 5.0 Towards a Sustainable and Ethical Entrepreneurship explores the evolution of cognitive and technological identity in Mexican higher education, focusing on the development of business models with a profound humanistic vision. The main objective of the research was to analyze the perceptions of 98 undergraduate students in International Business at the Universidad Autónoma de Nayarit, from both morning and afternoon shifts, regarding the viability of entrepreneurship that links smart city innovation with a democratic framework. In this context, the data collection technique consisted of administering a Google Forms questionnaire structured under a Likert scale with seven key items and four response options. The participants, whose sample comprised 57 percent women and 43 percent men from different semesters, were consulted about the ethical challenges of the infosphere, the urgency of urban sustainability, the impact of artificial intelligence, and the psychosocial risks associated with self-entrepreneurship. The results reflect a high sensitivity toward social responsibility, suggesting that higher education must lead the transition toward Society 5.0 through pedagogical strategies that transcend technological determinism and strengthen collective socioemotional intelligence.
