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Open access Aug 2026

Scrolling minds: Instagram Reels consumption and attention span among young adults—the mediating role of fear of missing out (FOMO)

The rapid growth of short-form video content has significantly reshaped digital media consumption patterns, particularly among young adults. Instagram Reels, characterized by brief and algorithm-driven content, has become a major source of engagement but may have implications for cognitive functioning, especially atten...

Shilpa Rawat · 0 citations
Review Open access Aug 2026

Fear of Missing out and Impulsive Purchasing Among Generation Z Social Media Users: A Systematic Literature Review

The constant stream of notifications and the rapid turnover of viral content have shaped the digital environment in which Generation Z has grown up, giving rise to fear of missing out (FOMO)—a form of social anxiety that increasingly drives impulsive buying behavior. This issue has become more pressing with the expansi...

Henny Utami Putri · 0 citations
Open access Sep 2026

Experiencing fear of missing out: Instagram interdependency among Gen Z users

Instagram has become an integral part of Generation Z’s daily lives, functioning not only as a communication platform but also as a key reference for social interaction and self-evaluation. Continuous exposure to others’ curated lives may increase Instagram dependency and intensify Fear of Missing Out (FoMO). This stud...

Nadya Faradisi, Febri Nurrahmi · 0 citations
Review Open access Oct 2026

FEAR OF MISSING OUT (FOMO) AND IMPULSIVE BUYING IN THE TIKTOK ECOSYSTEM: A SYSTEMATIC REVIEW FROM A SHARIA ECONOMICS PERSPECTIVE

The integration of entertainment, social interaction, and commerce on TikTok has created a digital environment in which consumers are continuously exposed to trends, influencers, limited-time promotions, and instant purchasing facilities. This study systematically synthesizes evidence on Fear of Missing Out (FOMO) and...

Eka Julia Indah Nur Safitri, Didit Dermawan · 0 citations
Open access Oct 2026

A Phenomenological Analysis of FOMO, Impulsive Buying, and Personal Financial Management among Generation Z in Surabaya

Purpose: This study explores how Generation Z in Surabaya experiences fear of missing out (FOMO) and impulsive buying and how these experiences shape personal financial management. Research Methodology: A qualitative phenomenological design was used. Informants were purposively selected from Generation Z residents of S...

G. Goeyardi, Agus Sukoco, Yulianah Yulianah · 0 citations
Review Open access Aug 2026

THE INFLUENCE OF FOMO ON IMPULSE BUYING BEHAVIOR: CONSTRUCTING SUSTAINABLE CONSUMPTION HABITS FOR VIETNAMESE MIDDLE-AGED CONSUMERS

Digital retail environments increasingly combine scarcity cues, livestream interaction, algorithmic recommendations, and visible peer behavior, creating conditions in which fear of missing out (FOMO) can accelerate unplanned purchasing. Research has concentrated primarily on younger consumers, leaving the implications...

Lam Bao Anh · 0 citations

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