The rapid growth of short-form video content has significantly reshaped digital media consumption patterns, particularly among young adults. Instagram Reels, characterized by brief and algorithm-driven content, has become a major source of engagement but may have implications for cognitive functioning, especially atten...
Shilpa Rawat· International Journal of The...· 0 citations
The constant stream of notifications and the rapid turnover of viral content have shaped the digital environment in which Generation Z has grown up, giving rise to fear of missing out (FOMO)—a form of social anxiety that increasingly drives impulsive buying behavior. This issue has become more pressing with the expansi...
Henny Utami Putri· Advances In Social Humanitie...· 0 citations
Instagram has become an integral part of Generation Z’s daily lives, functioning not only as a communication platform but also as a key reference for social interaction and self-evaluation. Continuous exposure to others’ curated lives may increase Instagram dependency and intensify Fear of Missing Out (FoMO). This stud...
Nadya Faradisi, Febri Nurrahmi· Bricolage Jurnal Magister Il...· 0 citations
The integration of entertainment, social interaction, and commerce on TikTok has created a digital environment in which consumers are continuously exposed to trends, influencers, limited-time promotions, and instant purchasing facilities. This study systematically synthesizes evidence on Fear of Missing Out (FOMO) and...
Eka Julia Indah Nur Safitri, Didit Dermawan· Journal of Social Economics...· 0 citations
Purpose: This study explores how Generation Z in Surabaya experiences fear of missing out (FOMO) and impulsive buying and how these experiences shape personal financial management.
Research Methodology: A qualitative phenomenological design was used. Informants were purposively selected from Generation Z residents of S...
G. Goeyardi, Agus Sukoco, Yulianah Yulianah· Advances in Economics &...· 0 citations
Digital retail environments increasingly combine scarcity cues, livestream interaction, algorithmic recommendations, and visible peer behavior, creating conditions in which fear of missing out (FOMO) can accelerate unplanned purchasing. Research has concentrated primarily on younger consumers, leaving the implications...
Lam Bao Anh· Tạp chí Khoa học Đại học Côn...· 0 citations
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