Enhancing agricultural productivity remains a global priority, with extension services shaping farmers’ knowledge, attitudes, and resource use. Digital platforms offer alternatives to conventional approaches to the provision of these services. This study examined paddy farmers’ perceptions and behavioural intentions toward WhatsApp, Facebook, and YouTube in agricultural extension in Sri Lanka using the Technology Acceptance Model, Theory of Planned Behaviour, and Innovation Diffusion Theory frameworks. Data from 1,130 farmers in the Galle District were analysed using SPSS 28, with descriptive statistics, reliability analysis, regression, and repeated measures ANOVA being utilised. The results indicate that perceived usefulness, perceived ease of use, attitude, subjective norms, and individual innovativeness significantly influence behavioural intention. WhatsApp was the most preferred platform, followed by Facebook and YouTube. The findings provide important implications for Sri Lankan policymakers and agricultural extension agencies to strengthen digital agricultural extension services.
The results are packaged in the Greenfield Startup Model (GSM), which explains the priority of startups to release the product as quickly as possible, and the need to shorten time-to-market, by speeding up the development through low-precision engineering activities.
Carmine Giardino, Nicolò Paternoster, M. Unterkalmsteiner et al.· IEEE Transactions on Softwar...· 178 citations· ⚡14
Software startup companies develop innovative, software-intensive products within limited timeframes and with few resources, searching for sustainable and scalable business models.
M. Unterkalmsteiner, P. Abrahamsson, Xiaofeng Wang et al.· e-Informatica Software Engin...· 157 citations· ⚡17
This study conducts a case survey study based on the secondary data of the major pivots happened in 49 software startups, and demonstrates that customer need pivot is the most common among all pivot types.
Sohaib Shahid Bajwa, Xiaofeng Wang, Anh Nguyen-Duc et al.· Empirical Software Engineeri...· 127 citations· ⚡15
The comparison of adopter and non-adopter sample reveals three potential adoption inhibitor, security, data privacy, and portability, which underlines the importance of the technical and security perspectives for research investigating the adoption of technology.
Nattakarn Phaphoom, Xiaofeng Wang, S. Samuel et al.· Journal of Systems and Softw...· 111 citations· ⚡8
This study investigates how Lean internal startup facilitates software product innovation in large companies and identifies its enablers and inhibitors, and shows the potential of the method-in-action framework to investigate the Lean startup approach in non-startup context.
Henry Edison, Nina M. Smørsgård, Xiaofeng Wang et al.· Journal of Systems and Softw...· 78 citations· ⚡6
The application of agile software methods and more recently the integration of Lean practices contribute to the trend of continuous improvement in the software industry. One such area warranting proper empirical evidence is a project’s operational efficiency when using the Kanban method. This short paper takes a new an...
Marko Ikonen, Petri Kettunen, Nilay V. Oza et al.· EUROMICRO Conference on Soft...· 67 citations· ⚡9
