Sep 2026· Advances in computational intelligence and robotics book series· 125 references
AI in Service Interactions
Abstract
The retail industry is undergoing a transformation due to the integration of Artificial Intelligence (AI) in promotional strategies. Traditional methods like print ads, radio commercials, and in-store displays face challenges in today's dynamic retail environment, such as the inability to integrate with online platforms and provide interactive experiences. AI technologies like machine learning, natural language processing, computer vision, and reinforcement learning are redefining promotional strategies, enhancing customer engagement, and optimizing marketing efforts. AI-driven promotions are set to revolutionize the industry, with hyper-personalization and omnichannel retailing becoming key trends. However, challenges such as data privacy concerns, algorithmic biases, and the need to balance automation with human touch points are also addressed. The chapter provides strategic recommendations for retailers to harness AI effectively, including investing in cutting-edge tools and fostering collaborations with technology providers.
The results indicate that software engineering work practices are chosen opportunistically, adapted and configured to provide value under the constrains imposed by the startup context.
Nicolò Paternoster, Carmine Giardino, M. Unterkalmsteiner et al.· Information and Software Tec...· 394 citations· ⚡54
This state-of-practice investigation was performed using a literature review followed by a multiple-case study approach and presents how inconsistency between managerial strategies and execution can lead to failure by means of a behavioral framework.
Carmine Giardino, Xiaofeng Wang, P. Abrahamsson· International Conference on...· 175 citations· ⚡19
This study conducts a case survey study based on the secondary data of the major pivots happened in 49 software startups, and demonstrates that customer need pivot is the most common among all pivot types.
Sohaib Shahid Bajwa, Xiaofeng Wang, Anh Nguyen-Duc et al.· Empirical Software Engineeri...· 127 citations· ⚡15
It is found that roles of MVPs in startups were not fully aware by entrepreneurs, and entrepreneurs should consider a systematic approach to fully explore the value of MVP, as a multiple facet product (MFP).
Anh Nguyen-Duc, P. Abrahamsson· International Conference on...· 93 citations· ⚡9
It is found that what perceived as biggest challenges by software startups do vary across different life cycle stages, even though its significance decreases when the learning focuses of the startups move from problem to solution and their products mature.
Xiaofeng Wang, Henry Edison, Sohaib Shahid Bajwa et al.· International Conference on...· 62 citations· ⚡6
A comprehensive overview of how enhanced sampling methods are reshaping the field, with a particular focus on the data-driven construction of collective variables, is provided.
Kai Zhu, Enrico Trizio, Jintu Zhang et al.· Chemical Reviews· 58 citations
A weeklong summer workshop brought higher education faculty to campus to explore how AI and machine learning materials can be adapted for their classrooms.
