Jun 2026· Aptisi Transactions On Technopreneurship (ATT)· 0 citations· 60 references
Abstract
This study examines the impact of customer centered design and competitive strategy on the business performance of Micro, Small, and Medium enterprises (MSMEs) in the technology and manufacturing sectors, with a focus on Bekasi Regency, Indonesia. Through a mixed methods approach, the research integrates strategic absorptive capacity and competitive intelligence as mediators to explore how these factors influence business performance. The results indicate that customer experience management significantly enhances strategic absorptive capacity, which, in turn, positively impacts competitive intelligence and business performance. However, product development capability was found to have no direct effect on strategic absorptive capacity. The findings highlight the importance of developing strategic absorptive capacity to effectively utilize customer insights and market trends, thereby improving business competitiveness. The study provides valuable insights for MSMEs owners and managers, especially in rapidly developing regions, offering practical recommendations for building capabilities that foster sustainable growth and market adaptability. These findings contribute to the theoretical understanding of innovation management and competitive strategy in MSMEs.
Micro, small, and medium enterprises operating within free trade zones face intensifying competitive pressures that demand both strategic clarity and technological readiness to sustain business performance. Despite growing scholarly attention to strategy and technology as performance drivers, their simultaneous examination within a mediated structural model remains limited in open industrial zone contexts. This study investigates the influence of business strategy and technological capability on MSME business performance in Batam City, Indonesia, with competitive advantage as a mediating variable. A quantitative explanatory design was employed, with data collected from 350 MSME respondents through a structured Likert-scale questionnaire and analyzed via Partial Least Squares Structural Equation Modeling using SmartPLS 4.1. All seven hypotheses were supported. Both constructs significantly and positively affect competitive advantage and business performance, with technological capability producing the strongest path coefficient in the model, particularly toward competitive advantage. Competitive advantage partially mediates both the strategy-performance and technology-performance relationships. The findings extend the Resource-Based View and Dynamic Capabilities Theory to the MSME free trade zone setting and offer guidance for practitioners and policymakers seeking to support technology-driven competitive development.
King Abdul Aziz, S. Triono· Journal of Entrepreneurship· 0 citations
This study aims to analyze the influence of Innovation Capability, Market Orientation, and Resource Capability on Competitive Advantage with Firm Performance as a mediating variable among batik Micro, Small, and Medium Enterprises (MSMEs) in Tangerang Regency. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. A purposive sample of 147 respondents was obtained from a registered population of 247 active batik MSME units as of January 2026. Results reveal that all three antecedent constructs exert significant positive influences on both Firm Performance and Competitive Advantage, with Resource Capability emerging as the strongest predictor. Firm Performance is confirmed as a significant partial mediator in all three indirect pathways from Innovation Capability, Market Orientation, and Resource Capability to Competitive Advantage. These findings provide actionable strategic insights for batik MSME owners, policymakers, and development agencies seeking to strengthen sectoral competitiveness sustainably
Maman Sulaeman, Diksi Metris, Ahmad Rasyiddin et al.· Agregat Jurnal Ekonomi dan B...· 0 citations
This study examines the integration of learning orientation and business strategy in driving the entrepreneurial orientation — specifically innovativeness, proactiveness, and risk-taking — of small and medium-sized enterprises (SMEs) in Indonesia. Grounded in the Resource-Based View (RBV) theory, this research addresses a key gap by investigating how learning and strategy mediate the relationship between entrepreneurial behaviors and firm performance. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and a survey of 300 SME entrepreneurs, the study finds that learning orientation and business strategy significantly influence firm performance, collectively explaining 51.3 % of the variance. The results demonstrate the pivotal role of innovation, proactive behaviors, and risk-taking in enhancing SME competitiveness and growth. Furthermore, the study highlights the importance of continuous learning and strategic adaptability in helping SMEs navigate Indonesia's dynamic market environment. These findings provide new theoretical insights into the mechanisms driving firm performance and offer practical implications for SME managers and policymakers aiming to foster entrepreneurial growth in emerging economies. This research contributes to the literature by exploring the unique interplay between learning, strategy, and entrepreneurship within the Indonesian context.
Keni Kaniawati, Andhi Sukma· Journal of Innovation Manage...· 0 citations
Purpose: This study examines the direct and mediating effects of market orientation, dynamic capability, and absorptive capacity on sustainable competitive advantage among Micro, Small, Medium-Sized Enterprises (MSMEs).Research Methodology: Employing a quantitative explanatory approach, this study analyzes data from 280 purposively selected MSMEs using structured questionnaires and Partial Least Squares Structural Equation Modeling (PLS-SEM).Results: The findings indicate that market orientation significantly enhances absorptive capacity by improving firms’ ability to acquire, assimilate, and utilize external knowledge. Market orientation and dynamic capability also positively affect sustainable competitive advantage, while absorptive capacity partially mediates these relationships.Conclusions: MSMEs need to strengthen market knowledge, organizational flexibility, and knowledge management capabilities to maintain long-term competitiveness.Limitations: The cross-sectional design and industry-specific context may limit the generalizability of the findings across different sectors and regions.Contributions: This study contributes to the Knowledge-Based View (KBV) and Dynamic Capability Theory (DCT) by explaining how knowledge utilization and adaptive capabilities generate sustainable competitive advantage. It also provides practical implications for MSME managers in improving strategic responsiveness and organizational adaptability.
Onita Sari Sinaga, C. Y. Setyawati, Rr. Chusnu Syarifa Diah Kusuma et al.· Studi Ilmu Manajemen dan Org...· 0 citations
In today's volatile and competitive industrial landscape, firms are under increasing pressure to deliver continuous value and adapt to evolving customer demands. Sustainable product design represents a potential approach to attain an environmentally friendly, strategic green market orientation (SGMO). However, the extant literature also asserts that not all organizations benefit from the adoption of green practices. The objective of this study is to investigate the mediating mechanism of sustainable process and product design on the effect of SGMO on firm performance. The study also considers the moderating role of market dynamism (MD), which reflects volatility in customer requirements, technology, and competition, particularly relevant in the B2B context. Survey data from 327 Indian manufacturing executives were analyzed with structural equation modelling and necessary condition analysis. The findings reveal that sustainable process and product design mediate between SGMO and firm performance. Further, market orientation moderates the impact of SGMO on firm performance through sustainable process and product design. This study contributes to industrial marketing theory by highlighting the importance of integrating sustainability‐oriented design and marketing strategies for achieving both environmental and financial performance.
Priyavrat Sanyal, Kaustov Chakraborty, N. K. Jain· Business Strategy and the En...· 0 citations
In unstable and technologically advanced marketplaces, Micro, Small, and Medium-Sized Enterprises (MSMEs) are under growing pressure to maintain a competitive edge. Using environmental dynamism as a moderating variable and strategic innovation as a mediating variable, this study investigates the impact of dynamic capacities on sustainable competitive advantage among Indonesian MSMEs. MSMEs in manufacturing and creative services sectors were chosen for high exposure to process adaptation, customer experience changes, product renewal, and competition in digital markets. This study, based on the Dynamic Capabilities View, employed a quantitative explanatory design, drawing on 320 usable responses from top managers and MSME owners in Jabodetabek, Bandung, Surabaya, and Yogyakarta. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used to examine data. The findings demonstrate that strategic innovation (beta = 0.618; p < 0.001) and competitive advantage (beta = 0.342; p < 0.001) are significantly impacted by dynamic capability. Strategic innovation partially mediates the association between dynamic capability and sustainable competitive advantage (indirect effect = 0.279; VAF = 45%) and has a favorable impact on sustainable competitive advantage (beta = 0.451; p < 0.001). Strategic innovation and dynamic capability are positively correlated with environmental dynamism (interaction beta = 0.186; p = 0.002). By elucidating how sensing, seizing, and reconfiguring skills are transformed into sustained competitive advantage through strategic innovation in emerging-market MSMEs, these findings expand the Dynamic Skills View. In practical terms, the results advise MSME owners to develop straightforward market intelligence procedures, expedite innovation-driven decision-making, and reallocate resources through collaborations, digital platforms, and process improvements.
Nuzleha, Khairul Saleh, Reza Pahlepi· Journal of Economics and Man...· 0 citations