MatrAIx is introduced, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users and provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
Abstract
Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
This work introduces PersonaForge, a user simulation framework for synthesizing realistic multi-turn user--agent interactions that combines a four-dimensional persona space, SOUL-driven behavioral control calibrated to real-user statistics, and Reverse Deep Construction grounded in authentic seed queries.
Hanglong Lv, Dawei Zhu, Lei Li et al.· 0 citations
Qwen-CUA is introduced, a native computer-use agent with a 397B-A17B Qwen mixture-of-experts backbone that outperforms Qwen3.7 and remains competitive with leading proprietary systems, and scalable verifiable interaction and hybrid tool use as key directions.
Dunjie Lu, Shuai Bai, Tianyi Bai et al.· 0 citations
Evaluating tool-augmented LLM agents requires diverse, realistic user inputs yet most evaluation frameworks use flat role descriptions ("you are an angry customer") that produce near-identical conversations regardless of the underlying scenario. In this paper, we propose a three-tier persona vector with 23 operationalized dimensions: 6 categorical demographics (jurisdiction, age, channel, device, language proficiency, time availability), 12 continuous behavioral traits (patience, assertiveness, digital literacy, etc.) sampled with Gaussian noise around curated profile base vectors, and 5 continuous emotional states (frustration, anxiety, trust, confidence, stress) that shift in response to scenario context. Orthogonal to the persona, a 4-level query-complexity overlay controls utterance phrasing from direct to deliberately vague. We evaluate the persona model inside a synthetic data generation pipeline across 64,698 multi-turn conversations spanning 8 named profiles and 3 production corpora. Key findings: (i) a 15.8 percentage-point spread in agent goal-achievement across personas confirms trait vectors produce measurably different user behavior; (ii) the same persona behaves differently across scenarios due to scenario-reactive emotional state shifts, validating the scenario-reactive design; (iii) domain-specific projects show persona sensitivity on booking-flow compliance (~15-20 percentage points gap between tier-aware and pressure-test personas), demonstrating the model faithfully reproduces real-world difficulty distributions; (iv) seven rule-described trait correlations produce auditable co-occurrence patterns without requiring learned covariance matrices. The persona model is fully specified for reproduction.
AI agents are trained on population-scale data to encode broad capabilities spanning those of many practitioners. Yet the artifacts they produce rarely meet the personal bar professionals need to stake their reputation on. On realistic, open-ended tasks where success criteria are heterogeneous and insufficiently documented, individual expertise lives precisely in the elevation and departure from the average. In practice, iterative human-agent interaction surfaces criteria that users cannot fully specify up front, yet apply repeatedly across tasks. We argue this cross-session interaction data is a rich, underused signal for closing the gap to individual expertise. In this work, we propose test-time adaptation through human-agent interaction (TAHI), which integrates these signals into agent context and weights, and crystallizes each user's training and evaluation criteria via an evolving rubric module. We adapt agents to 30 individuals in two high-utility domains, writing and visual creation, on a total of 600 tasks. Our agents improve solo task success by 4.5-20.9% within only tens of tasks. Meanwhile, our evolving rubric module serves as a scalable annotation tool, creating evaluation rubrics that catch 16.0-22.3% more failures than those from LMs or humans alone. While agents are adapted towards individuals, we show these personalized agents also produce improvements in success of up to 8.8% that generalize across users.
Z. Wang, Apurva Gandhi, Rulin Shao et al.· 0 citations
The workshop brings together researchers and practitioners from data mining, LLMs, NLP, NLP, IR, human-centered AI, and AI safety to position personalization as a central research direction for next-generation AI systems at KDD.
Xiaoyan Zhao, Yang Zhang, Moxin Li et al.· Proceedings of the 32nd ACM...· 0 citations
Large language models (LLMs) are increasingly deployed as mobile assistants, where a key challenge is leveraging personal information scattered across multiple applications (apps) to complete user instructions. However, due to the lack of dedicated benchmarks, their capabilities remain poorly understood. To address this gap, we introduce SPIEval, a human-curated benchmark grounded in five cognitive capabilities (i.e., reasoning, disambiguation, integration, preference inference, and multi-intent decomposition). SPIEval comprises 250 tasks spanning 4,335 personal records distributed across 10 apps and supports multi-turn interaction through 21 tools. Analysis shows that the benchmark exhibits diverse scenarios, challenging tasks, scattered information, controllable environments, and verifiable outcomes. We evaluate nine representative LLMs and find substantial room for improvement. The best-performing model, GPT-5.5 (xhigh), achieves only 57.3% accuracy, while the weakest achieves just 16.4%. Further analysis reveals that 79% of failures stem from inaccurate information localization, as LLMs often commit to plausible but incorrect information instead of continuing retrieval for verification. We also find that fewer than 2% of retrieval actions employ advanced search methods and observe substantial variation in search efficiency across models. These findings expose fundamental limitations of current LLM-based mobile assistants and motivate future research in this direction. Data and code are available at https://huggingface.co/datasets/Junjie-Ye/SPIEval.
Junjie Ye, Zhuohui Sheng, Shao-Hua Liu et al.· 0 citations
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