Turning interest into institutional change: teaching advocacy for sustainable research
TL;DR
An open-access course that teaches the foundations of advocacy and organisational change to researchers, research software engineers, and research technical professionals, structured around the UNICEF five-step advocacy cycle.
Abstract
Systemic change across the digital research landscape is required to reduce the environmental impact of digital research, but while many researchers and technical professionals are motivated to act, they often lack the skills required to translate motivation into lasting organisational change. We present an open-access course that teaches the foundations of advocacy and organisational change to researchers, research software engineers, and research technical professionals. Structured around the UNICEF five-step advocacy cycle, the course covers stakeholder analysis, power mapping, coalition building, storytelling, framing and messaging, and evaluation. It is grounded in the UK policy landscape, including the Concordat for Environmental Sustainability and the UKRI Environmental Sustainability Strategy, and uses a fictional case study to make concepts concrete. The course is designed as a dual-layer resource in which workshop slides and extended self-study notes are contained in a single source material. A short pilot was delivered at the NetDRIVE Net Zero DRI Summer School in June 2026. The course is freely available under a CC BY 4.0 licence.