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What drives or derails AI in supply chains? An investigation from the behavioral reasoning theory (BRT) perspective

Aug 2026 · Operations Management Research · Vol 19 · 0 citations · 107 references

TL;DR

The results indicate that ‘reasons for’ AI adoption, including economic, social, and environmental benefits, significantly impact attitudes and intentions, and ‘reasons against’ do not significantly affect intention, indicating that perceived benefits outweigh concerns.

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