Aug 2026
What drives or derails AI in supply chains? An investigation from the behavioral reasoning theory (BRT) perspective
The results indicate that ‘reasons for’ AI adoption, including economic, social, and environmental benefits, significantly impact attitudes and intentions, and ‘reasons against’ do not significantly affect intention, indicating that perceived benefits outweigh concerns.
Naveen Virmani, Deepak Sharma, Vijay Lahri et al.
· Operations Management Resear... · 0 citations