Digital Technologies as a Driver for the Development of a Green Economy and Ensuring Financial Sustainability

Abstract

The rapid development of the digital economy, in particular technologies such as big data, artificial intelligence, blockchain and the Internet of Things, is forming a new paradigm of economic relations, within which the efficiency of resource use is increased, production processes are optimized and prerequisites are created for the development of innovative business models. The purpose of the presented work is to determine the features of digital technologies as a driver of the development of a green economy and ensuring financial sustainability. The main methods in the work are: the induction method, the deduction method, methods of analysis and synthesis, the logical method, the generalization method, the mathematical modeling method and the graphical method for visual presentation of individual work results. Research shows that digital technologies contribute to increasing productivity, optimizing resource allocation and transforming traditional industries, which, in turn, stimulates environmentally friendly growth. At the same time, digitalization opens up new opportunities for the development of a green economy through the implementation of energy-efficient solutions, the development of renewable energy and the improvement of environmental monitoring systems. A special role in this process is played by the financial sector, which is undergoing significant changes under the influence of digitalization. The integration of financial technologies into the mechanisms of the economy creates new tools for financing green projects, increases the transparency of financial flows, and helps reduce transaction costs.