Jul 2026· Asian Management and Business Review· pp. 386-403· 0 citations· 64 references
Abstract
The increasing shift toward experiential tourism highlights the importance of understanding how sensory elements influence tourists’ perceptions and behavioral intentions, particularly in village-based destinations that emphasize authenticity and immersion. This study aims to examine the roles of sight, sound, taste, smell, and touch in shaping memorable tourism experiences and influencing revisit intention in tourism villages in East Java, Indonesia. The population of this study consisted of tourists who had visited selected tourism villages in East Java, and data were collected from 300 respondents using an online questionnaire. A purposive sampling technique was applied to select visitors who had experienced one of the identified tourism villages within the previous two years. The proposed relationships were analyzed using partial least squares structural equation modeling (PLS-SEM), including measurement model assessment to evaluate reliability and validity, followed by structural model evaluation and mediation analysis through bootstrapping. The findings indicate that auditory and tactile dimensions have the strongest influence on the formation of memorable tourism experiences, followed by visual and taste-related dimensions, while olfactory factors do not demonstrate a significant effect on either memorable tourism experiences or revisit intention. These results suggest that sensory elements involving stronger visitor engagement, particularly sound and touch through natural soundscapes, traditional music, and hands-on cultural activities, are more effective in creating lasting impressions, while visual and taste-related elements play a supportive role in shaping tourists’ overall experience. From a practical perspective, this study highlights the importance for destination managers and local tourism stakeholders to prioritize the development of sensory-rich offerings that emphasize sound and touch in order to enhance destination appeal and encourage repeat visits. Theoretically, this research contributes to the multisensory tourism literature by clarifying the relative importance of sensory dimensions in shaping meaningful tourism experiences within village-based and experience-oriented destinations.
This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Sumatra Province, such as the Toba Caldera Geopark and the Tropical Rainforest Heritage of Sumatra. Data were collected through a survey of 300 respondents chosen by purposive sampling and analyzed using a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) through SmartPLS 3.0. The results show that destination attributes, escapism, and authenticity have a positive and significant effect on place attachment and memorable tourism experience. In addition, place attachment is proven to mediate the relationship between these three variables and revisit intention. These findings confirm that tourists’ emotional attachment to a destination plays a significant role in driving revisit intention. Theoretically, this study broadens the understanding of the relationship between tourist psychological factors and post-tourism behavior in the context of nature and cultural tourism in Indonesia. Practically, the results of this study provide implications for destination managers to strengthen the elements of authenticity, experience quality, and emotional value of destinations to build sustainable tourism.
Indawati Lestari, Wan Suryani· Asian Management and Busines...· 0 citations
This study investigates the effects of memorable tourism experiences on behavioral intention in heritage tourism. These experiences are expected to affect their tourism-related decisions considerably. To acquire comprehensive information, both qualitative and quantitative data collection methods were employed. It was designed in two phases. In addition to collecting 574 questionnaires in Phase 1, 17 in-depth interviews were conducted in Phase 2 using a mixed-methods approach. Quantitative findings revealed that knowledge, refreshment, hedonism, and meaningfulness had a substantial impact on behavioral intentions. Qualitative findings provided support for knowledge and hedonism. The latter also demonstrated that guided tours in Troy influence tourist experiences and future decisions. These findings are expected to enable practitioners to better comprehend the effects of MTEs on tourists’ behavioral intentions in heritage tourism. Future research could explore relationships between memorable experiences and attributes such as satisfaction or motivation, and compare data from domestic and international visitors.
This study examines how sensory experiences shape destination loyalty in cultural night tourism. Drawing on the Stimulus–Organism–Response (S-O-R) framework, it explores how emotional experience and satisfaction contribute to the formation of loyalty in heritage-based night settings.
A mixed-method approach was adopted. Qualitative interviews were conducted to refine measurement items, followed by a pilot study and a survey of 521 Vietnamese tourists who had attended cultural night shows at heritage destinations. Structural Equation Modelling (SEM) was used to test the proposed relationships.
Sensory experiences significantly enhance tourists' emotional responses, which in turn increase satisfaction. Satisfaction is the only direct predictor of destination loyalty. However, the indirect effects of sensory experience on loyalty through emotional experience and satisfaction are not significant, suggesting that emotional responses alone may not translate into long-term loyalty.
The findings suggest that managers should focus on integrating sensory elements into coherent visitor experiences that enhance satisfaction, rather than relying solely on emotional engagement. The study also highlights the need to reconsider how experiential processes lead to loyalty in heritage contexts.
This study extends the S-O-R framework to cultural night tourism and provides evidence that challenges commonly assumed mediation mechanisms in experiential research.
Thi Huyen Pham, Nhat Anh Ngo, Thien Huong Ly et al.· Journal of Hospitality and T...· 0 citations
Religious tourism has emerged as a significant sector within global tourism, influencing visitor behavior, destination
development, and spiritual experiences. Jordan, which is home to several Christian holy sites recognized by the Vatican in
2000, is quite important in terms of pilgrimage, but from a practical perspective, it has still not been fully studied.
Understanding the factors that affect visitors' satisfaction and their intention to revisit is crucial for the maintenance of
religious tourism sites. This study aims to analyze the behavior of visitors within the scope of religious tourism at five
Christian holy sites in Jordan recognized by the Vatican. Specifically, it examines the relationships between travel motivati on,
religious tourism experience, religious tourism potential, perceived challenges, overall satisfaction, and re-tourism intention.
Data were collected from 500 visitors using a convenience sampling technique. The study employed Smart PLS 4 software to
analyze the data through partial least squares–structural equation modeling (PLS-SEM). The proposed hypotheses were tested
to assess direct, mediating, and moderating relationships among the study variables. The findings reveal significant
relationships among the examined constructs. Visit motivation has a strong positive influence on re-tourism intention. Religious
tourism experience and overall satisfaction act as significant mediators in this relationship. Furthermore, religious tourism
potential and perceived challenges moderate the effect of visit motivation on re-tourism intention. The study advances religious
tourism theory by integrating motivational, experiential, and contextual factors within a single framework. Practically, the
findings provide valuable insights for Jordanian tourism authorities and destination stakeholders to enhance visitor experiences,
address challenges, and strengthen the sustainability of religious tourism in the region.
Malek Bader, R. Alrousan, H. M. Al-Qudrah· Geo Journal of Tourism and G...· 0 citations
Bangladesh’s cultural heritage tourism sector has strong potential to support sustainable development yet, limited research explains its behavioral drivers. This study examines how destination image and memorable tourism experiences influence tourist behavior using the Stimulus–Organism–Response framework, with tourist satisfaction, place attachment and electronic word of mouth as mediators. The research aligns with sustainable development priorities, particularly in quality of experience, responsible consumption and long-term sector resilience.
Data were collected from 485 respondents using a structured questionnaire and analyzed through partial least squares structural equation modeling. Reliability, validity and common method bias were rigorously tested.
The findings show that destination image does not significantly affect electronic word of mouth or revisit intention. Memorable tourism experiences strongly enhance electronic word of mouth but have a negative direct effect on revisit intention, indicating novelty-seeking behavior. Tourist satisfaction and electronic word of mouth play key roles in translating experiences into behavioral outcomes, while place attachment mainly drives communication.
The study contributes by proposing an experience–satisfaction–communication model that supports sustainable tourism development, economic diversification and balanced destination growth.
Md. Mosharraf Hossain, Hasin Mahtab Mahin, Mehedi Hasan Manik et al.· Asia-Pacific Journal of Busi...· 0 citations
Wine tourism has emerged as a key segment of experiential tourism, where multisensory engagement plays a central role in shaping visitor experiences. Despite its growing relevance, existing research has largely focused on motivations, destination development, and economic impacts, overlooking how different sociodemographic groups perceive these sensory-rich experiences. Addressing this gap is essential for developing more targeted and inclusive tourism strategies. This study examines how visitors’ sociodemographic characteristics, namely gender, educational background, and residential environment, influence perceptions of multisensory wine tourism experiences in Portugal. A quantitative approach was adopted using a structured questionnaire administered to individuals who had participated in at least one wine tourism activity in the previous year, yielding 342 valid responses. Data were analyzed through non-parametric statistical techniques, specifically the Mann–Whitney U and Kruskal–Wallis tests, to identify differences across groups. The findings reveal statistically significant differences across four dimensions: multisensory wine elements, multisensory experiential elements, sustainability attitudes, and visitor satisfaction. Gender emerges as the most consistent differentiating factor, with male respondents reporting higher evaluations across all constructs. Educational background also influences perceptions, particularly regarding experiential and sustainability-related aspects, whereas residential environment showed limited impact. These results highlight the importance of visitor heterogeneity and provide practical insights for designing more tailored and inclusive wine tourism experiences. These results highlight visitor heterogeneity and suggest that wineries and destination managers should adopt more targeted and inclusive experiential strategies to improve satisfaction and destination competitiveness.
B. Gaspar, Sara Sousa, Elisabete Correia et al.· Communications of Internatio...· 0 citations
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