Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism

From sensory impressions to revisit intention: Multisensory tourism experiences in East Java’s tourism villages

The increasing shift toward experiential tourism highlights the importance of understanding how sensory elements influence tourists’ perceptions and behavioral intentions, particularly in village-based destinations that emphasize authenticity and immersion. This study aims to examine the roles of sight, sound, taste, smell, and touch in shaping memorable tourism experiences and influencing revisit intention in tourism villages in East Java, Indonesia. The population of this study consisted of tourists who had visited selected tourism villages in East Java, and data were collected from 300 respondents using an online questionnaire. A purposive sampling technique was applied to select visitors who had experienced one of the identified tourism villages within the previous two years. The proposed relationships were analyzed using partial least squares structural equation modeling (PLS-SEM), including measurement model assessment to evaluate reliability and validity, followed by structural model evaluation and mediation analysis through bootstrapping. The findings indicate that auditory and tactile dimensions have the strongest influence on the formation of memorable tourism experiences, followed by visual and taste-related dimensions, while olfactory factors do not demonstrate a significant effect on either memorable tourism experiences or revisit intention. These results suggest that sensory elements involving stronger visitor engagement, particularly sound and touch through natural soundscapes, traditional music, and hands-on cultural activities, are more effective in creating lasting impressions, while visual and taste-related elements play a supportive role in shaping tourists’ overall experience. From a practical perspective, this study highlights the importance for destination managers and local tourism stakeholders to prioritize the development of sensory-rich offerings that emphasize sound and touch in order to enhance destination appeal and encourage repeat visits. Theoretically, this research contributes to the multisensory tourism literature by clarifying the relative importance of sensory dimensions in shaping meaningful tourism experiences within village-based and experience-oriented destinations.

Experiential Cultural Tourism through Traditional Custom Rental Service in Malioboro Yogyakarta, Indonesia: The Impact of Experience Economy Dimensions on Tourists’ Behavioral Intention

This research aims to analyze the structural relationship between Entertainment Experience, Educational Experience, Escapist Experience, and Esthetic Experience with tourists' Behavioral Intention in the Malioboro area of Yogyakarta based on the Experience Economy perspective. The research uses a quantitative approach with an explanatory design. Data were collected thru a survey of 200 tourists who have visited or are currently visiting Malioboro using purposive sampling technique. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS. The research results show that Educational Experience, Escapist Experience, and Esthetic Experience have a positive and significant impact on Behavioral Intention, while Entertainment Experience does not have a significant impact. Among all the dimensions of experience, Esthetic Experience is the factor that has the strongest influence on tourists' Behavioral Intention. The coefficient of determination (R²) value of 0.772 indicates that the model has a strong explanatory power regarding tourist behavior. These findings indicate that the esthetic quality of the area, learning experiences, and tourist engagement in the destination's atmosphere play a crucial role in enhancing the intention to revisit, provide recommendations, and spread positive information about Malioboro. The research findings contribute to the development of the Experience Economy literature in the context of urban cultural tourism destinations.

Destination Image and Brand Value To Improve Willingness to Revisit Through Tourist Happiness Among Tourists in Sade Tourist Village in Central Lombok, West Nusa Tenggara

The present research examines how the image of a tourist destination is perceived. its brand value affect tourists' desire to return, with a focus on how their happiness during the visit plays a role in this process, specifically among tourists at The research was conducted at Sade cultural village, situated in the Central part of Lombok, West Nusa Tenggara. A quantitative research method was employed in this study.that looked at cause and effect. The study focused on individuals, specifically tourists who had visited Sade Tourism Village. The study used a purposive sampling method and included 255 participants in the sample. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach implemented in SmartPLS 4. The findings indicated that Both Destination Image and Brand Value exerted a positive and significant influence on Tourist Happiness. Tourist satisfaction further demonstrates a good and important impact on their desire to come back again. Tourist happiness was found to contribute to how destination image and brand value affect the desire to go back again. These results show that how happy tourists are do a key inside connecting how they see a location and how much they value its brand with their wish to visit again. Based on these results, the management of Sade Tourism Village should keep working on improve destination reputation and its brand worth to make tourists happier and encourage them to visit again.

Experiential loyalty in nature-based adventure tourism: relationships among satisfaction, sustainable engagement, and return and recommendation intentions - a descriptive study in Pernambuco's Agreste region, Brazil

LINKING CULTURAL ATTRACTIONS TO SUSTAINABLE TOURIST BEHAVIOR: THE ROLE OF SATISFACTION AND LOYALTY IN INDONESIA

This study examines the effect of cultural attractions on tourist satisfaction and its subsequent impact on tourist loyalty. It also investigates differences between first-time and repeat visitors using a multi-group analysis approach. Data were collected from tourists visiting Malioboro, Yogyakarta, Indonesia, using a self-administered questionnaire and a convenience sampling technique. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM), along with Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (MGA). The results reveal that cultural attractions significantly influence tourist satisfaction, which in turn strongly affects tourist loyalty. However, other destination attributes, such as general attractions, heritage attractions, and supporting facilities, do not show significant effects on satisfaction. Furthermore, the findings indicate significant differences between first-time and repeat visitors in the relationship between satisfaction and loyalty. This study contributes to the cultural tourism literature by highlighting the critical role of cultural attractions in enhancing visitor satisfaction and encouraging revisit intentions. The results also provide managerial implications for destination managers in developing effective cultural tourism strategies.

Exploring the Interplay Between Memorable Tourism Experience, Place Attachment, and Revisit Intention: Insights From a UNESCO Site in Vietnam

Despite the growing interest in memorable tourism experiences (MTEs) and their behavioral outcomes,limited research has examined how MTEs influence place attachment and revisit intention within theUNESCO heritage tourism context, particularly in developing countries. This study aims to addressthis gap by investigating the structural relationships among MTEs, place attachment, and revisit intentionin Hoi An, Vietnam, a UNESCO World Heritage site. Grounded in cognitive appraisal theory andmemory-dominant logic, the study applies Kim’s MTE framework, conceptualizing both MTEs andplace attachment as unified constructs. A quantitative approach was employed, with data from 234tourists analyzed using Structural Equation Modeling (CB-SEM). The results demonstrate that MTEssignificantly enhance both place attachment and revisit intention. Place attachment not only positivelyinfluences revisit intention but also partially mediates the relationship between MTEs and revisit intention.These findings validate the cross-cultural applicability of Kim’s MTE model and emphasize itsrelevance within heritage tourism contexts. This study also enriches the tourism literature by offeringempirical insights from a Southeast Asian heritage context and advancing understanding of how memorableexperiences influence tourists’ loyalty in underresearched regions. From a practical perspective,the findings underline the importance of destination managers and policymakers in designing memorableheritage experiences that foster place attachment and sustainable revisit behaviors.