Skip to content
Log in
Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Sponsoring Future Influencers Today

Andreas Lanz Jacob Goldenberg Daniel Shapira Florian Stahl
Aug 2026 · Management and Business Review · Vol 6, pp. 50 - 52 · 0 citations · 2 references

Abstract

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl introduce a forward-looking influencer marketing framework that allows managers identify and engage still-unknown prospective influencers in order to buy future endorsements.

DOI Semantic Scholar
View source

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.