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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Jacob Goldenberg

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2 papers indexed here

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Aug 2026

Connections: A Smarter Way to Target Influencers

Jacob Goldenberg, Andreas Lanz, Florian Stahl, and Daniel Shapira show that managers and creators who build ties with nearby, low-status influencers outperform those who cultivate high-status influencers. This efficient means of expanding audiences uses the existing dynamics of social networks.

Jacob Goldenberg, Andreas Lanz, Florian Stahl et al. · 0 citations
Aug 2026

Sponsoring Future Influencers Today

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl introduce a forward-looking influencer marketing framework that allows managers identify and engage still-unknown prospective influencers in order to buy future endorsements.

Andreas Lanz, Jacob Goldenberg, Daniel Shapira et al. · 0 citations

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