Digital Communication between a Subject and AI: Opportunities and Risks of Value Transformation

Digitalization – (dis)Information – Communication – Functioning of Young People in the Digital Environment

The Tiktokization of Information in the Context of Science Communication

Science communication is being reshaped by the influence of digital platforms, transcending traditional academic boundaries. The "TikTok-ization" of information in this process creates a paradoxical situation with two perspectives regarding the social circulation of scientific knowledge. The first pole, which we can call the democratizing perspective, views this transformation as science moving beyond a closed field of expertise to reach a wider audience and building interactive trust between scientists and the public. Conversely, the second pole, approaching the situation critically, sees the transformation of scientific content into a unit of information and entertainment (infotainment), the loss of methodological depth, and the erosion of academic authority, arguing that this poses a threat to the quality of scientific literacy. This study believes that the tension between these two poles can be overcome through the establishment of "Science Communication Offices" and "Science Editorial" systems within universities. In this model, where the scientist is positioned as a digital guide, short-form content should be used as a showcase for discovery, but simultaneously, a layered information architecture should be presented to enable citizens to access methodological depth. The “Tiktokification of Information” must be managed as a new narrative language where academic rigor is blended with the speed of the digital age.

Analysis on the Problematization of International Relations from the Perspective of Digital Interculturality

Digital interculturality refers to the modes by which digital media, translation systems and networked platforms facilitate cross-border encounters in culture. This paper believes that digital interculturality does not only help people of different cultures communicate more easily but also raises problems in international relations by altering the understanding that states, publics and institutions have of identity, trust, conflict and diplomacy. Based on intercultural communication studies, digital media scholarship and an intercultural theory of international relations, this paper shows that digital platforms have increased the visibility, shortened the time, and expanded the circulation of symbols and narratives. Altered circumstances have been created in foreign relations as a result of the above changes. Three levels of a conceptual analysis are introduced in this paper: mediation of meanings, reorganisation of diplomatic interaction, and the emergence of digitally amplified misrecognition and contestation. Therefore, digital interculturality should be understood as a space for communication and, at the same time, as a problem area where the cultural, political and epistemic foundations of international relations can be investigated.

Opportunities and Challenges in the Communication and Dissemination of Political Theory in Cyberspace in Vietnam Today

The Fourth Industrial Revolution and the ongoing process of digital transformation have profoundly reshaped the production, transmission, and reception of information in contemporary society. Cyberspace has become not only an environment for communication and information exchange but also an important sphere for the communication and dissemination of political theory. Drawing on document analysis, synthesis, and the historical-logical method, this article clarifies the role of political theory communication in the context of digital transformation, examines the effects of cyberspace on communication practices, and identifies the principal opportunities and challenges facing Vietnam today. The analysis shows that cyberspace enables wider public outreach, greater diversification of communication formats, increased interaction, more personalized content delivery, and more timely measurement of public responses. At the same time, it facilitates the dissemination of misinformation and distorted information, intensifies competition between official and unofficial sources, and raises concerns regarding platform algorithms, filter bubbles, the digital competencies of communication personnel, and information security. On this basis, the article proposes six groups of solutions to improve the effectiveness of political theory communication and dissemination in cyberspace: renewing communication approaches; improving communication content; diversifying communication formats; applying artificial intelligence and big data responsibly; strengthening the professional and digital capacities of communication personnel; and enhancing coordination among Party agencies, state authorities, press organizations, socio-political organizations, educational and research institutions, and technology enterprises.

Post-material values and the search for meaning in the digital era

The purpose of the study is to identify the features of the transformation of post-material values in the context of the digitalization of society and to determine their impact on the search for meaning and the identity formation of the contemporary individual. The article examines changes in the traditional ethos under the influence of the digitalization of social practices, the algorithmization of communication, and the proliferation of platform-based forms of interaction. The scientific novelty of the study lies in the substantiation of the concept of “algorithmic post-materialism”, which is defined as a new form of reproduction of post-material values in a platform society. It is shown that the digital environment acts not only as a space for realizing the values of self-expression, autonomy, and self-realization but also as an independent mechanism for their production, legitimization, and dissemination through algorithmically organized communication. As a result of the study, it is established that digital platforms are becoming significant institutions for shaping value orientations and the symbolic recognition of the individual. It is revealed that the search for meaning in a digital society acquires a predominantly individualized character and is increasingly carried out through the practices of digital self-presentation, networked interaction, and the construction of digital identity. Finally, it is established that digitalization transforms the ways of reproducing post-material values, shifting the processes of meaning-making into the domain of algorithmically mediated social communication.

When the undecipherable acquires a special value: Code of communication in the correspondence between Juri Lotman and Boris Egorov

A distinctive creative atmosphere, dialogue, and the application of ‘language for oneself’ (in Juri Lotman’s terms), along with other features, characterize the intellectual environment of the Tartu–Moscow School of Semiotics. These elements are vividly reflected in the 1960s correspondence between Juri Lotman and Boris Egorov – two prominent members of the school, who developed a unique code of communication through creative devices. The publication of their letters brings to light the paradox discussed by Lotman in his article entitled “The text and the structure of its audience”: a text gains value through its undecipherability for a new audience. The study aims to identify the main techniques that act as carriers of creative memory, drawing on Lotman’s concept of ‘language for oneself’ and his theory of cultural memory. A semiotic approach is used to decipher the code of communication and reconstruct the underlying contexts, revealing the layered meanings within the correspondence. The analysis delivers a deeper insight into the intellectual discourse of both authors, in which the code of communication accumulates indirect information about the past, and the creative devices employed in it serve not only as a form of intellectual play but also reveal a subtle “draft of the past”, including what was impossible or undesirable in the USSR. Thus, the research highlights the role of epistolary practices in sustaining the intellectual tradition of the Tartu–Moscow School of Semiotics and in developing a poetics of memory that ensures the continuity, cohesion, and subtle transmission of its cultural and creative legacy.