Total Simulated Survey Error: Designing and Diagnosing Survey Responses from Large Language Models

Abstract

Large Language models (LLMs), having been trained on vast amounts of human-generated data, may encode the attitudes and behaviors of these humans. As such, LLMs show promise in mimicking human-like patterns that facilitate their use in simulating people in a wide variety of contexts. One such context is using LLMs as'silicon samples', i.e., proxies of people in answering survey questions to establish public opinion, design policies, or use as (social) scientific data. However, several critical questions of social biases, generalization, and technical limitations remain, further complicated by a vast design space open to simulation designers. Multiverse analyses might help us make sense of the impact of different design choices, however, we lack a systematic understanding of the design space of LLM-generated surveys as well as how these decisions interplay with inherent LLM limitations. Therefore, how do we systematically identify, trace, and document limitations in LLM-generated survey responses? Building on traditions in the quantitative social sciences, specifically survey methodology and measurement theory, we investigate threats to the validity of LLM-generated survey responses. To do so, we design a framework that enumerates conceptual errors and systematic biases that can occur at different stages of the survey simulation lifecycle. Our framework, called the Total Simulated Survey Error (TS2E) Framework, provides a unified and end-to-end perspective on LLM-generated survey data. The framework, illustrated through a theoretical and empirical case study, enables survey simulation designers to systematically identify and reflect on errors in LLM-generated surveys.