generative ai

AI-generated marketing videos, consumer trust, and perceived deception on social media: a prisma-based systematic literature review

This article reviews how AI-generated marketing videos and related synthetic social media advertising formats influence consumer trust and perceived deception. The review is important because generative AI allows brands to create humanlike voices, virtual endorsers, simulated product scenes and personalized video conte...

Moral reasoning and responsible academic use of generative AI among Peruvian university students

The rapid expansion of artificial intelligence tools in higher education demands understanding whether students' moral development is associated with more responsible AI use. Moral development, conceptualized through Kohlberg's stage theory, provides a theoretically grounded framework for examining this relationshi...

AI driven clinical trials

Enhancing vocabulary learning in EAP: investigating AI-supported spaced retrieval, student experiences, and perceptions

Abstract Vocabulary development is essential to successful learning in English for Academic Purposes (EAP), yet effective approaches for supporting spaced retrieval practice remain a persistent challenge. This mixed-methods study investigated changes in first-year EAP students’ vocabulary knowledge and their perception...

Artificial Intelligence and Intellectual Property Infringement: A Study of Copyright and Trademark Challenges in the Age of Generative AI

Artificial intelligence, and especially generative AI, has changed the production and distribution of creative and commercial content nowadays. AI can now create text, pictures, songs, and output associated with brands that are highly similar to those created by humans, which brings about a challenge of intellectual pr...

Artificial Intelligence and the New Science of Culture

Cognition and culture have long been treated as parallel objects of study, joined more by metaphorthan by mechanism. We argue they are co-constituted in a manner now empirically tractable:subjectivities can be measured as local trajectories through a high-dimensional cultural field, andthe field is itself the aggregate...

Extending Instrumental Orchestration for AI-Mediated Mathematics Classrooms: The AISIO Framework

AI-based detection of suicidal ideation in text: model development and evaluation for a student mental health chatbot

Background: Conversational digital mental health interventions (DMHIs) require mechanisms for recognizing expressions of suicidal ideation (SI) and initiating appropriate safety responses. Artificial intelligence (AI)-based detection approaches could provide a scalable safeguard; but systems designed for real world dep...

Editorial: Reimagining roles and identity in the era of human - AI collaboration, volume II

This editorial introduces the second volume of the Research Topic Reimagining Roles and Identities in the Era of Human-Machine Collaboration. Artificial intelligence (AI) no longer merely assists human activity in digital environments , it actively intervenes in and reconfigures it. As AI moves from instrumental tool t...

Property or propriety? Unfair competition law and generative AI development and exploitation

Generative AI in revision workflows

This chapter is about the use of Generative Artificial Intelligence tools to help with revision. The focus is on writing prompts (requests that the tool do something). Discussion of each type of prompt is accompanied by a textual example. First are Zero-Shot prompts, which involve asking the tool to perform a task with...

Editorial: Generative artificial intelligence and writing instruction in K–12 and college education

In the call for papers for this special issue, we noted that generative artificial intelligence has profoundly changed how teachers and students approach writing tasks across the globe. Some researchers have documented benefits of using GenAI in writing instruction (e.g., Bueie et al., 2026;Graham et al., 2026;Nguyen e...