Zhuo-Ya Chen

快消品供应链牛鞭效应的治理策略研究——基于宝洁的案例分析

The bullwhip effect is a typical demand‑distortion phenomenon in multi‑echelon supply chains, which is prevalent in the multi‑level distribution system of fast‑moving consumer goods (FMCG). As demand information is transmitted upward along the supply chain, it gets continuously distorted and amplified, which easily lea...