Author

Wei-Feng Hu

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Open access Oct 2026

Creative Self-Efficacy, System Assurance, and Continued-Use Intention for AI-Enabled Design Tools: A Dual-Path Model Among Design Students

Design students increasingly use generative AI tools, yet post-adoption research has not differentiated the beliefs associated with continued use in open-ended creative work. This study proposes a dual-path model organizing post-adoption beliefs by source and function: AI-assisted creative self-efficacy refers to the...

Lu Feng, Wei-Feng Hu · SAGE Open · 0 citations

Open access Aug 2026

Designing Authentic Virtual Heritage Experiences for Sustainable Cultural Heritage Communication: A Mixed-Methods Study

Perceived authenticity may strengthen the credibility of virtual cultural heritage communication and foster sustained cultural engagement, yet authenticity theory remains insufficiently translated into actionable design guidance. This study employed an exploratory sequential mixed-methods design comprising ten qualitat...

Hui Chen, Yue Hu, Wei-Feng Hu · Sustainability · 0 citations