An observability-aware framework for estimating tradeable V2G capacity is proposed: each session is classified by its measurement boundary, channels, sampling, latency, and setpoint control, then mapped to the battery through uncertain conversion paths.
R. Štefko, Vladimír Szomosi, Marek Bobček et al.· Applied Sciences· 0 citations
The paper deals with the assessment of visual perception in the advertising industry. The main goal was to analyze the effect of human faces on consumers' visual attention and their perception of advertising and the brand. As part of the analysis, we conducted a neuromarketing survey using eye tracking, which was suppl...
R. Štefko, Anna Tomková, D. Miško· 6th Current Issues in Busine...· 0 citations
This exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing. Using a repeated-measures design, 30 participants viewed 12 commercial stimuli representing four products presented as a web-b...
R. Štefko, Veronika Loumová, D. Miško· Management & Marketing· 0 citations
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