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Author

O. F. Cyril-Nwuche

16 papers indexed here

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Review Open access Aug 2026

Entrepreneurial Autonomy and Brand Equity: Evidence from Stall Operators in Awka

This study examined the effect of entrepreneurial autonomy on the brand equity of stall operators in Awka. A cross-sectional survey research design was adopted, targeting stall operators across major trading areas in Awka. The population was considered infinite due to the informal nature of the sector, and using Coc...

O. F. Cyril-Nwuche · 0 citations
Review Open access Sep 2026

Entrepreneurial Innovation and Competitive Advantage of Selected Manufacturing Firms in Anambra State

This study examined the effect of entrepreneurial innovation on the competitive advantage of selected manufacturing firms in Anambra State. The specific objective was to ascertain the extent to which product innovation and process innovation affect competitive advantage. The study adopted a survey research design. The...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Leadership and Performance of Small Scale Enterprises in Nigeria

The study examined the effect of entrepreneurial leadership on the performance of small scale enterprises in Nigeria. The study’s specific objective was to ascertain the extent to which situational entrepreneurial leadership and innovative entrepreneurial leadership affect operating efficiency. Descriptive survey resea...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Strategic Renewal and Efficiency of Selected General Service SMESin Nigeria

This study examined the effect of entrepreneurial strategic renewal on the efficiency of selected general service small and medium-sized enterprises (SMEs) in Nigeria. A descriptive survey research design was adopted, targeting a population of 21,187 registered general service SMEs, from which a sample size of 393 w...

O. F. Cyril-Nwuche · 0 citations

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