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Author

O. F. Cyril-Nwuche

16 papers indexed here

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Review Open access Sep 2026

Entrepreneurial Opportunity Identification and Entrepreneurial Success of Students’ Owned Businesses in Awka

This study examined the effect of entrepreneurial opportunity identification on the entrepreneurial success of student-owned businesses in Awka. A descriptive survey research design was. The study population consisted of undergraduate students operating businesses in Awka, from which a purposive sample of 220 responden...

O. F. Cyril-Nwuche · 1 citation
Review Open access Sep 2026

Entrepreneurial Marketing and Brand Equity: Evidence from Stall Operators in Awka

This study examined how entrepreneurial marketing affects brand equity among stall operators in Awka. The specific objectives were to assess the effects of value creation and customer intensity on brand equity. A cross-sectional survey design was adopted. The study population comprised all stall operators in Awka, and...

O. F. Cyril-Nwuche · 0 citations
Review Open access Sep 2026

Entrepreneurial Risk Taking and Market Share of Selected Micro Enterprises Firms in Nigeria

The study examined the effect of entrepreneurial risk taking on the market share of selected micro enterprises in Nigeria. The study employed a descriptive survey research design, with a population of 41,469,947 micro enterprises in Nigeria, from which a sample size of 400 was determined using the Taro Yamane formula....

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Financing and Survival of Selected Micro Enterprises in Nigeria

The main objective of this study was to examine the effect of entrepreneurial financing on the survival of selected micro enterprises in Nigeria. Specifically, the study aimed to determine the effect of crowdfunding and entrepreneurial loan facilities on the survival of selected micro enterprises in Nigeria. This study...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Decision Making and Competitive Advantage of Selected Manufacturing Firms in Anambra State

The study examined the effect of entrepreneurial decision-making on the competitive advantage of selected manufacturing firms in Anambra State. Specifically, the study focused on assessing how strategic and operational decisions influence competitive advantage. A survey research design was adopted, with a population...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Competitive Aggressiveness and Performance of Selected Small-Scale Enterprises in Nigeria

This study examined the effect of entrepreneurial competitive aggressiveness on the performance of selected small-scale enterprises in Nigeria. Using a descriptive survey research design, data were collected from a population of 71,288 small scale enterprise operators, with a sample size of 399 selected through purp...

O. F. Cyril-Nwuche · 0 citations
Review Open access Oct 2026

Entrepreneurial Proactiveness and Sustenance of General Service SMEs in Nigeria

This study examined the effect of entrepreneurial proactiveness on the sustenance of general service SMEs in Nigeria. A descriptive survey research design was adopted to collect empirical data from SME operators. The target population consisted of 21,187 general service SMEs across Nigeria, from which a sample of 393 o...

O. F. Cyril-Nwuche · 0 citations
Review Open access Sep 2026

Entrepreneurial Strategy and Competitive Advantage of Selected Manufacturing Firms in Anambra State

The study examined the effect of entrepreneurial strategy on the competitive advantage of selected manufacturing firms in Anambra State. Specifically, it examined the effect of entrepreneurial adaptability and calculated risk-taking on competitive advantage. The research adopted a survey research design, which was cons...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Internationalization and Survival of Selected Micro Enterprises in Nigeria

This study examined the effect of entrepreneurial internationalization on the survival of selected micro enterprises in Nigeria. The study adopted a descriptive survey research design to gather data from business operators engaged in international activities. The population comprised over 41 million micro enterprise...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Business Process Innovation and Market Share of Selected Micro Enterprises Firms in Nigeria

The study investigated the effect of business process innovation on the market share of selected micro enterprises in Nigeria. The specific objective focused on assessing how business process re-engineering influences market share growth among these enterprises. A descriptive survey research design was adopted to co...

O. F. Cyril-Nwuche · 0 citations
Review Open access Sep 2026

Corporate Entrepreneurship and Survival of Selected Micro Enterprises in Nigeria

The study examined the effect of corporate entrepreneurship on the survival of selected micro enterprises in Nigeria. Specifically, the study focused on determining the effect of strategic renewal and new business venturing on the survival of micro enterprises. A descriptive survey research design was adopted, with a p...

O. F. Cyril-Nwuche · 0 citations
Review Open access Aug 2026

Entrepreneurial Culture and Sustenance of General Service SMES in Nigeria

This study examined the influence of entrepreneurial culture on the sustenance of general service SMEs in Nigeria. Specifically, the study assessed the influence of entrepreneurial mindset and entrepreneurial values on SME sustenance. A descriptive survey research design was adopted, targeting a population of 21,187...

O. F. Cyril-Nwuche · 0 citations

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