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Marija Mihajlović

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2 papers indexed here

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Open access 2026

Organizational and financial constraints of marketing management in small and medium enterprises

This paper focuses on the theoretical analysis of organizational and financial constraints of marketing management in small and medium enterprises (SMEs). SMEs face limited resources, which hinders the implementation of effective marketing strategies and affects competitiveness and sustainability. Financial constraints...

Ljiljana Stošić-Mihajlović, Marija Mihajlović · 0 citations
Review Open access 2026

Determinants of effective marketing management

Effective marketing management is a key factor for achieving a competitive advantage in modern enterprises operating within a globalized and digitally integrated business environment. Its efficiency depends on a combination of strategic planning, innovation, digital transformation, customer relationship management (CRM...

Ljiljana Stošić-Mihajlović, Marija Mihajlović · 0 citations

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