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Author

K. Garbazhii

3 papers indexed here

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Open access Aug 2026

The Theoretical Foundations For the Formation and Development of a Product Competitiveness Management System

The article is dedicated to the issues of forming the theoretical basis for the development of the product competitiveness management system in the context of a dynamic market environment, digital transformation of the economy, and the intensification of global competition. The relevance of the research topic is determ...

K. Garbazhii · 0 citations
Open access Aug 2026

CONCEPTUAL PRINCIPLES OF MANAGEMENT OF COMPETITIVENESS OF THE AGRI-FOOD SECTOR: SCIENTIFIC APPROACHES AND PRINCIPLES

The article scientifically substantiates the theoretical and methodological principles and forms a system of key applied guidelines for managing the competitiveness of the agri-food sector under the conditions of modern deep socio-economic transformations, market globalization, accelerated digitalization, and large-sca...

K. Garbazhii · 0 citations
Aug 2026

Organizational and economic mechanism for integrating marketing and sales tools into competitiveness management

The article theoretically substantiates, develops, and conceptualizes a comprehensive organizational and economic mechanism for integrating marketing and sales tools into the enterprise competitiveness management system. It is proved that eliminating the cross-functional gap between marketing and sales departments serv...

Oleksii Kondratenko, K. Garbazhii · 0 citations

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