Smart Loyalty Programs, Consumer Retention, E-Commerce, AI Personalisation, Gamification, Emotional Loyalty, Customer Lifetime Value, Structural Equation Modeling, Switching Cost, Reward Redemption ABSTRACT The evolution of loyalty programs from simple point-accumulation schemes to intelligent, technology-driven retent...
Sachin Vasant Chaugule, Dr. Bhalchandra Bite
· International Journal of Cre... · 0 citations