Open access
Jul 2026
Artificial intimacy and synthetic dialogues: Generation Z’s brand interaction and parasocial relationships with ChatGPT-3.5 and ChatGPT-4o
The findings indicate that ChatGPT-3.5 was regarded as functional in terms of providing easy access to information and understanding questions yet was perceived as emotionally weak and mechanical, while interactions with ChatGPT-4o were experienced as warmer and more fluent.
Ceren Bilgici, Özge Özkök Şişman
· Connectist Istanbul Universi... · 0 citations