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Ceren Bilgici

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Open access Jul 2026

Artificial intimacy and synthetic dialogues: Generation Z’s brand interaction and parasocial relationships with ChatGPT-3.5 and ChatGPT-4o

The findings indicate that ChatGPT-3.5 was regarded as functional in terms of providing easy access to information and understanding questions yet was perceived as emotionally weak and mechanical, while interactions with ChatGPT-4o were experienced as warmer and more fluent.

Ceren Bilgici, Özge Özkök Şişman · 0 citations

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