The increased application of the Artificial Intelligence (AI) in Human Resource (HR) management has totally transformed how decisions are made in organizations particularly in recruitment, performance evaluation, and workforce planning. Though AI-based HR solutions will probably improve efficiency, accuracy, and object...
B. Othman, Serwan Latif Haji, Handren Azad Mohammed et al.· SHS Web of Conferences· 0 citations
This study examines the impact of service quality and brand experience on customer satisfaction within private banks in Erbil, Kurdistan Region, Iraq. The service industry, and especially the banking industry, has changed a lot and in ways that have never happened before. In order to protect long-term relationships, it...
Aras Nasr Yousif, B. Othman· Academic Journal of Internat...· 0 citations
The paper is aimed at the discussion of the significance of statistics as the essential component of business decision-making models and with a specific reference to the organizations that operate in the Kurdistan Region. The research will be investigating how various elements of statistical analysis contribute to impr...
Mryam Mohammed Ahmed, B. Othman· Academic Journal of Internat...· 0 citations
The incorporation of Artificial Intelligence (AI) in Customer Relationship Management (CRM) has become a revolutionary feature in enhancing customer retention, especially in competitive retail environments. This paper examines how AI-based CRM systems can be used to increase customer retention in retail companies in Su...
B. Othman, Alan Omar Qadir, Shwana Akoi et al.· Academic Journal of Internat...· 0 citations
The increasing pace of digital transformation and the growing complexity of today's business environment have highlighted the importance of agile leadership in enabling organizations to manage talent effectively and sustain workforce agility. Traditional approaches to leadership are no longer adequate to address the ch...
Nurul Najihah Binti Abdul Halim, Siti Sarah Omar, B. Othman· International journal of res...· 0 citations
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