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Conference Open access 2026

The Role of Artificial Intelligence in Human Resource Decision-Making and Legal Accountability in the UAE

The increased application of the Artificial Intelligence (AI) in Human Resource (HR) management has totally transformed how decisions are made in organizations particularly in recruitment, performance evaluation, and workforce planning. Though AI-based HR solutions will probably improve efficiency, accuracy, and object...

B. Othman, Serwan Latif Haji, Handren Azad Mohammed et al. · 0 citations
Open access Aug 2026

The Impact of service quality and brand experience on customer satisfaction in a sample of private banks in Erbil City

This study examines the impact of service quality and brand experience on customer satisfaction within private banks in Erbil, Kurdistan Region, Iraq. The service industry, and especially the banking industry, has changed a lot and in ways that have never happened before. In order to protect long-term relationships, it...

Aras Nasr Yousif, B. Othman · 0 citations
Open access Aug 2026

Statistical Analysis as a part of business decision-making frameworks: A Study on Kurdistan Region

The paper is aimed at the discussion of the significance of statistics as the essential component of business decision-making models and with a specific reference to the organizations that operate in the Kurdistan Region. The research will be investigating how various elements of statistical analysis contribute to impr...

Mryam Mohammed Ahmed, B. Othman · 0 citations
Open access Aug 2026

Artificial Intelligence-Based Customer Relationship Management (CRM) and Its Role in Customer Retention: Evidence from Retail Businesses in Sulaymaniyah

The incorporation of Artificial Intelligence (AI) in Customer Relationship Management (CRM) has become a revolutionary feature in enhancing customer retention, especially in competitive retail environments. This paper examines how AI-based CRM systems can be used to increase customer retention in retail companies in Su...

B. Othman, Alan Omar Qadir, Shwana Akoi et al. · 0 citations
Review Open access 2026

A Systematic Literature Review of Agile Leadership and Talent Management in Developing Workforce Agility

The increasing pace of digital transformation and the growing complexity of today's business environment have highlighted the importance of agile leadership in enabling organizations to manage talent effectively and sustain workforce agility. Traditional approaches to leadership are no longer adequate to address the ch...

Nurul Najihah Binti Abdul Halim, Siti Sarah Omar, B. Othman · 0 citations

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