As more and more data becomes available, both organisational and customer, it is becoming more possible for HRM and marketing to become more integrated. This research explores the impact of HR analytics on marketing performance, focusing on innovations created by bringing together HR capabilities, workforce choices, cu...
Dhyana Sharon Ross, Tamanna Agarwal, A. Todmal et al.· International journal of com...· 0 citations
Social media has grown at a rapid pace and is now a new avenue providing social entrepreneurs with the resources of communication, community engagement, resource acquisition and social impact creation for sustainable business models. In this context, the present study aims to explore the impact of social media marketin...
R. Bharathi, Abhishek Sharma, A. Todmal et al.· International journal of com...· 0 citations
The findings reveal that game-based educational practices not only enhance conceptual understanding but also improve problem-solving skills, collaboration, and sustained interest in learning.
Komal Gagare, Priyadarshini Singh, A. Todmal· International journal of res...· 0 citations
It is argued that AI is a strategic enabler, rather than a solution on its own to the problem of supply chain, enabling businesses to build efficient, sustainable, resilient, and transparent supply chains.
Irshadullah Asim Mohammed, Sunakshi Verma, J. Srinivasan et al.· International journal of com...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
