Social Media Usage for Collaborative Learning: Adoption of Behavior Theory and Technology Acceptance Model

Abstract

The channel through which information is transmitted between societies and learners has long been viewed as social media. In this pandemic, colleges and universities have used social media to enhance collaborative learning and social engagement. Objectives: The main purpose of this study is to investigate the level of engagement of college students in Pampanga in using social media as a collaborative tool. TAM and TPB factors in the context of utilizing social media were used to design the survey questionnaire focusing on students' engagement. Seven research experts confirmed the questionnaire's validity. The researchers analyzed a total of 380 responses. The Smart PLS 3 was used to analyze the data obtained. Upon analysis, the study found a direct and indirect significant relationship between these variables on collaborative learning through social media, which might improve students' academic performance.