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The socio-ecological costs of AI: Toward socially responsible and sustainable communication practices

Sep 2026 · Public Relations Inquiry · Vol 15, pp. 339 - 358 · 5 citations · ⚡ 1 influential · 90 references

TL;DR

The adoption of generative artificial intelligence among communication practitioners and researchers surged after the launch of ChatGPT in November 2022, urging practitioners to critically engage in exploring pathways for fostering socially responsible and environmentally sustainable AI practices.

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