Senseful Consense: Towards Simplified Cookie Banners using Plain Language

Abstract

While the GDPR and ePrivacy Directive mandate that consent information must be clear and accessible, most modern cookie banners remain obscured by technical jargon, vague phrasing, and frequent content overload or underload. This feasibility study investigates the impact of applying plain language (Einfache Sprache) to cookie banners within the IAB Transparency & Consent Framework (TCF). In our study, we analysed cookie banner texts from 200 websites, using AI-based mapping to categorise extracted content into standardised processing purposes. By substituting complex legal terms with simplified descriptions, we successfully demonstrated that the comprehension barrier can be lowered from a college-graduate level to a 7th-grade level. However, the effectiveness of plain language is inherently constrained by the informativeness of the original content; it cannot compensate for banners that omit legally required details. We conclude that while plain language is a vital tool for digital accessibility, it must be paired with standardised implementation guidelines to ensure that cookie banners are both readable and informative.