GAMIFICATION FOR THE IMPLEMENTATION OF A SYSTEMS INTEGRATION PROJECT

Abstract

This article analyzes the application of gamification strategies as a tool to optimize Information Technology (IT) project management within the agribusiness sector, specifically in contexts that combine predictive and agile approaches. The study is based on a literature review that establishes the theoretical framework for a future operational systems integration project. The proposal explores how the introduction of game-like elements—such as badge systems, avatars, visual goal tracking, and rewards for completed milestones—can boost team engagement and motivation. Additionally, the article addresses the use of generative Artificial Intelligence tools to develop the project's visual identity, enabling the creation of unique, customized graphic assets. In practical terms, the work outlines guidelines for a future implementation focused on automating data flow via standardized communication protocols, aiming to eliminate manual processes, mitigate human error, and establish continuous feedback mechanisms.