Features of time management application in digital companies in the system of productivity increase

Abstract

The article reveals the features of time management application in digital companies in the system of productivity improvement. It is substantiated that in the conditions of active use of applied digital technologies, remote and hybrid employment, high speed of information exchange and constant change of market priorities, time acquires the importance of a strategic management resource. It is determined that digital companies operate in a specific internal organizational environment, where the effectiveness of activities depends not only on the professional competencies of the staff, but also on the ability of management to rationally organize work processes, set realistic deadlines, coordinate team actions, reduce information overload and maintain a balance between the speed of task completion and the quality of the final result. It is outlined that time management in digital companies cannot be reduced only to the personal self-organization of employees, as it encompasses a broader management area related to planning, prioritization, coordination of teamwork, regulation of digital communication, performance assessment and the use of automation tools. The emphasis is on the fact that project management systems, electronic calendars, corporate messengers, analytical platforms, customer relationship management systems, enterprise resource planning systems and systems based on artificial intelligence can significantly increase the effectiveness of activities only if they are combined with a well-thought-out organizational culture. At the same time, an excessive number of digital tools without uniform rules of use can lead to chaos, duplication of tasks, fragmentation of attention and a decrease in staff productivity. It is proven that effective time management helps reduce downtime, reduce loss of working time, improve the quality of team interaction, form responsibility for the result and prevent professional burnout. Special attention is paid to the need to evaluate productivity not only by the number of actions performed or the duration of an employee's online stay, but by the real contribution to achieving the company's goals. It is concluded that time management in digital companies is an important factor in increasing productivity, as it ensures consistency between technological capabilities, human potential, the quality of management decisions and strategic guidelines for business development.