REGULATION OF THE PLATFORM ECONOMY IN SERVICE INDUSTRIES

Abstract

This article examines the role of the platform economy as a factor in the modernization of the Russian economic system. The relevance of this topic is driven by global digitalization and the need to find new growth drivers in the face of external constraints. The study focuses on the development of the platform economy in service industries amid digital transformation. It is argued that digital platforms are becoming a significant mechanism for organizing interactions between service providers and consumers, reducing the costs of promoting goods (works, services), increasing the transparency of market transactions, and accelerating the dissemination of innovative service solutions. It is argued that catalyzing platform transformation requires a systemic public policy based on adaptive legal regulation, large-scale investments in technological foundations, support for innovative entrepreneurship, and the implementation of digital competency development programs. The accumulation of these efforts will allow the platform model to become a driver of structural restructuring of the Russian economy, ensuring its technological sovereignty and high adaptability to global challenges.