TL;DR
The analysis indicates that the pragmatist narrative of the sociotechnical systems approach emphasizes the real-world functioning of AI and its societal impacts.
The study presents the T-STAEF (Temporal Socio-Technical AI Ethics Framework) to provide a temporal socio-technical lens to view the ethical management of AI systems and provides structural, conceptual model to assist organisations in understanding why there are consistent ethical issues related to AI.
It is argued that under structural pressures to maximize productivity and efficiency, sociolinguistics positions itself as a cautious field, calling for critical reflection on the so-called AI hype.
The paper concludes that conceptualizing AI as a medium enables a deeper understanding of contemporary communication processes and highlights the need to integrate ethical reflection into everyday communicative practices, with particular emphasis on transparency, accountability, and the protection of user autonomy.
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