Humanoid and Virtual Leaders as a New Model of Decision-Making in Enterprises

Abstract

This chapter examines humanoid and virtual AI leaders as a new model of enterprise decision-making, with particular focus on the cases of Mika, the humanoid CEO of Dictador, and Tang Yu, the virtual CEO of NetDragon Websoft. The analysis investigates how artificial intelligence is increasingly integrated into strategic, operational, and managerial processes, moving beyond a traditional decision-support function towards a more active role in organisational governance. The study applies a qualitative case study methodology based on corporate reports, public statements, interviews, and secondary academic literature. The findings indicate that AI-based leaders may enhance operational efficiency, support continuous data analysis, improve forecasting capabilities, and optimise resource allocation. At the same time, the analysis identifies significant organisational and ethical challenges related to transparency, explainability, accountability, bias, and human oversight. The chapter further discusses the implications of AI-driven leadership for managerial roles, team dynamics, and enterprise governance structures. It is argued that the effective implementation of humanoid and virtual leaders requires human-centric governance frameworks that combine the analytical capabilities of AI systems with human responsibility, ethical judgment, and organisational control mechanisms.