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#artificial intelligence Preprint Open access

Agent2UCB: Agentic System for Generative Engine Optimization

Sheldon Yu Rui Wang Tong Yu Sungchul Kim Doga Dogan Junda Wu Julian McAuley
Sep 2026
Artificial Intelligence

Abstract

Large language model driven search engines such as Google AI Overviews and Perplexity have created new opportunities for Generative Engine Optimization (GEO) the practice of refining content to increase its likelihood of being cited or summarized by generative systems. We demonstrate Agent2UCB, an agentic GEO system that autonomously improves content visibility through customized, feedback-driven optimization. For each content item, the system evaluates nine GEO strategies, identifies the most effective method, and accelerates selection using a bandit-based Agent2UCB policy that integrates LLM priors with online reward signals. To monitor side effects, the system also provides a lightweight, text-only SEO readiness evaluation covering readability, topical coverage, and EEAT-style credibility. Experiments on GEO-Bench show consistent visibility gains while preserving SEO quality. The demo allows users to choose the websites of interest, observe the optimization workflow, and compare GEO/SEO outcomes across methods.

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