The Lifecycle of LLM-as-a-Judge for Large-Scale Recommendation Explanations

Abstract

LLM-as-a-Judge, which leverages a large language model to evaluate natural language generated by another AI application or model, has become a standard, scalable approach for accelerating and extending costly human evaluation. Yet most work treats a judge as a static artifact, evaluating it once at construction or against a fixed benchmark. We argue instead that an LLM judge operating in a deployed system is better understood as having a lifecycle. It must be built, trained, deployed, and continuously maintained as the surrounding data evolves, and each phase poses distinct technical and operational challenges. We present such a lifecycle for the LLM judges that evaluate recommendation explanations at Netflix. Everything we report comes out of a series of controlled online member-facing experiments, in which our pipeline generated and the judges assessed hundreds of thousands of distinct show-level explanations per week across a changing catalog. Our framework has four phases. (I) Birth defines the evaluation criteria and builds curated benchmark datasets with human labels and rationales. (II) Training refines the judges'rubrics via Reasoning-Aligned Rubric Tuning (RART), which uses a meta-judge over reasoning output as the learning signal. (III) Deployment puts one judge in two online roles, quality gating and reflective generation. (IV) Monitoring runs a continuous Human-in-the-Loop (HITL) alignment process that detects drift and triggers re-tuning behind a human review gate. We report results from a five-week online A/B test over tens of millions of members on the Netflix mobile app, in which judge-aligned explanations shifted member viewing toward novel content (previously unwatched) and increased successful browse-to-play sessions relative to a no-explanation control, with no quality-related escalations.