This work proposes Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates.
Abstract
Modern recommendation models gain prediction quality by scaling feature-interaction and sequence modules, but production cost constraints cap how far systems can scale. In this work, we propose Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates. ROCS defers request-candidate interactions as late as possible, isolates candidate-dependent representations, and evaluates substantial portions of the model once per request rather than once per candidate, significantly improving inference efficiency while maintaining or improving prediction quality. To realize this paradigm, we develop Generalized Layer Masking (GLM) to enforce candidate isolation in feature-interaction architectures, and Deep Cross Attention (DCA) to extend request-oriented sharing to sequence architectures. To support efficient GPU deployment, we co-design In-Kernel Broadcast Optimization (IKBO) that significantly accelerates ROCS model execution. Experiments on public benchmarks show that ROCS consistently improves the quality-efficiency tradeoff across recommendation backbones. On production-scale workloads, ROCS achieves up to a 3x QPS improvement on retrieval models without quality degradation and a 0.5% relative LogLoss improvement with a 50% QPS gain on a short-form video ranking model. ROCS has been deployed across large-scale recommendation systems spanning ads and organic surfaces, retrieval and ranking stages, and more than two orders of magnitude in inference complexity, delivering significant online gains at reduced infrastructure cost.
Sequential recommendation models, while powerful, have limited flexibility in responding to immediate user requests, making it difficult to adapt their recommendations to the user's timely interests. Unfortunately, existing user request adaptation methods often incur high computational overhead due to either 1) retraining the entire backbone network or 2) leveraging the inference ability of large language models (a.k.a. prompt engineering), limiting their applicability in large-scale recommendation services. This paper presents Control via Request-Aware Masking for Editing Recommenders (CRAMER), a framework that takes users'natural-language requests to immediately change sequential recommendation models'behavior. Specifically, inspired by the model control theory, CRAMER treats user requests as control signals to modulate frozen backbone parameters through masking, achieving instant adaptation to diverse requests while avoiding costly retraining. Experiments on multiple large-scale benchmark datasets show that CRAMER outperforms four state-of-the-art request-aware baselines across multiple recommendation metrics while achieving minimal overhead. Moreover, the proposed framework exhibits enhanced controllability and cross-domain adaptability, establishing a new paradigm for request-aware sequential recommendation.
Zhiyuan Su, Naihe Feng, Zhen Qin et al.· 0 citations
Platform-scale recommender systems often span multiple business streams such as organic recommendation, advertising, and merchant services, where user behaviors form a continuous cross-stream trajectory. Maintaining separate ranking systems fragments user representations and increases engineering cost. We propose \textbf{OneModel}, a unified framework for multi-stream final ranking. OneModel maps heterogeneous behaviors into shared event sequences, learns long-context user representations with an action-oriented backbone, and introduces \emph{Scenario-aware Information Modulation} to balance cross-stream transfer and stream-specific specialization. For production deployment, OneModel further adopts stratified user representation, multi-objective training, and optimized online serving with feature decomposition, user feature prefetching, shared user-tower computation, and graph-level inference optimization. We deploy OneModel in production at \emph{Xiaohongshu}, where it delivers consistent offline gains over strong baselines and scales favorably with context length and model capacity. Online A/B tests improve Time Spent by \textbf{+0.33\%} and Engagement by \textbf{+1.25\%} in Explore Feed, lift advertising value by \textbf{+3.43\%} and CTR by \textbf{+8.18\%} in Feed Advertising, and raise DGMV by \textbf{+1.1867\%} and GPM by \textbf{+2.1585\%} in Merchant Recommendation, validating unified multi-stream ranking as an effective production foundation.
Yinqi Zhang, Pei-Yu Hu, Yuntian Tang et al.· 1 citation
Unified recommendation models aim to jointly model non-sequential multi-field features and sequential user behaviors, but existing interaction-centric designs mainly focus on mixing heterogeneous tokens within each layer. We argue that scalable unified recommendation also requires controlling how intent information is carried, filtered, and preserved across stacked blocks. Inspired by flow-based representation dynamics, we introduce feature transport, a view that treats deep unified recommendation as a discrete context-conditioned representation evolution process. We propose CRAFT, a Contextual Residual Adaptive Feature Transport block, which summarizes non-sequential features into a reliability-aware contextual field and uses it to generate residual displacement and memory-preserving signals for intent and sequence representations. In this way, non-sequential context acts as an active controller of representation evolution rather than a passive object of interaction. In the TAAC2026 advertising recommendation competition, CRAFT achieves a test AUC of 0.838090, surpassing the previous leaderboard-best score of 0.83798. Scaling experiments further show that CRAFT benefits from both depth and width expansion: stacking CRAFT to six blocks improves test AUC to 0.838148, while increasing the hidden dimension reaches 0.838106. These results demonstrate the effectiveness, scalability, and generalization potential of the feature transport paradigm. Source code: https://github.com/AshleyLuo001/CRAFT
Zi-Chen Luo, Jiaqi Guo, Ke-Ming Gu et al.· 0 citations
This work proposes a novel Token Selection approach for Preference Optimization in LLM-based sequential Recommendation, i.e., TSPORec, which accurately pinpoints informative tokens throughout the entire textual content to improve recommendation performance.
Wenqiao Zhu, Chao Xu, Haipang Wu et al.· 0 citations
Reranking is a combinatorial decision problem that aims to select and order a high-utility slate from a request-specific candidate set. A major line of generative rerankers adopts autoregressive (AR) models, which construct the slate one position at a time to capture inter-position dependencies. However, under practical greedy or bounded-width decoding, prefix-based search may prematurely prune globally promising permutations and incurs inherently sequential latency, restricting the effective search space under a fixed serving budget. Non-autoregressive (NAR) alternatives alleviate this efficiency bottleneck through position-parallel prediction, but naive position-wise factorization treats different positions too independently, leading to insufficient cross-position coordination and potentially duplicate or conflicting item selections. To retain parallel efficiency while introducing global structural coordination, we propose Dynamic Index-based RECommendation with Transport-Optimized Retrieval (DIRECTOR), a transport-guided parallel reranking framework. DIRECTOR maps candidate items into a continuous latent space and generates request-conditioned dynamic retrieval indices for all target positions in parallel. During training, it uses entropy-regularized OT to provide conflict-aware supervision; at inference, it directly performs global hard matching on similarity matrix, producing duplicate-free slates without iterative transport. To further align the generator with an opaque list-wise evaluator that returns only a scalar utility, we introduce a prefix-anchored credit assignment mechanism that converts the global reward into position-specific training signals. Extensive offline and online experiments demonstrate that DIRECTOR consistently outperforms strong reranking baselines, achieving significant improvement in large-scale industrial recommendation scenarios.
DABO is proposed, a calibration-aware binary offloading method for collaborative large–small model inference that maintains competitive end-to-end accuracy while processing an average of 83.72% of requests at the edge.
Chen Zhu, Yi-Ming Su, Chenwenjie Mao et al.· IEEE Access· 0 citations
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