Identifying Gaps and Future Research Agenda: Key Success Factors of Digital Transformation Adoption

Abstract

The purpose of this study is to advance knowledge for managers, policymakers, and researchers regarding the important key factors of successful Digital Transformation (DT) adoption, which can shed light on research gaps and help form a research agenda. A systematic literature review was conducted to analyse 26 peer-reviewed journal articles published between 2020 and 2025 from the Scopus, Emerald, Insight, Google Scholar, and ProQuest databases, following the PRISMA guidelines. Four DT adoption models, such as Diffusion of Innovation (DOI), Technology Acceptance Model (TAM), Task-Technology Fit (TTF), and Theory of Planned Behaviour (TPB), have been analysed to understand why people embrace DT either positively or negatively. According to the literature, the success factors for adopting DT have been identified. In addition, it is found that using only one DT adoption model does not ensure success. It is advisable to use an integrated multi-model or multiple frameworks for the theoretical adoption of DT. Using multiple frameworks makes DT adoption easier to understand. The Input-Process Output (IPO) schema allows consolidating the gaps in the present state and setting out the research agenda. The IPO schema can be considered a helpful tool for identifying research gaps and setting the research agenda, as well as for planning, decision-making, and policymaking.