FORMATION OF THE STRATEGIC POTENTIAL FOR ENSURING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES THROUGH DIGITALIZATION, BUDGETING, INNOVATION PROCESS MANAGEMENT, AND SUSTAINABLE DEVELOPMENT PRINCIPLES

Abstract

The article examines the formation of the strategic competitiveness potential of agricultural enterprises based on digitalization, budgeting, innovation management, and sustainable development. Their interrelationship and impact on operational efficiency, cost optimization, and market position strengthening are substantiated. Strategic development models and recommendations for their application according to resource capacity and enterprise goals are proposed.