CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR DEVELOPING A COMPANY’S CORPORATE CULTURE IN THE CONTEXT OF FOREIGN ECONOMIC ACTIVITY

Abstract

This article examines corporate social responsibility as a tool for developing a company’s corporate culture in the context of foreign economic activity and justifies the mechanism for integrating socially responsible practices into the management system. It summarizes scientific approaches to the interpretation of corporate social responsibility and corporate culture and identifies the areas of their interconnection with employees, partners, consumers, and stakeholders. It has been established that CSR encompasses the fulfillment of legislative and contractual obligations, the formation of corporate values, responsible employee behavior, and responsible partnerships. The areas of CSR have been systematized: responsibility toward employees, partners, and consumers; legal, financial, and reputational responsibility; and responsible resource management. This paper substantiates a mechanism for implementing CSR as a tool for developing a company’s corporate culture in the context of foreign economic activity. The mechanism is aimed at fostering shared corporate values, adapting to the requirements of international stakeholders, and integrating socially responsible approaches into foreign economic activity. A system of indicators has been proposed to evaluate the effectiveness of the mechanism in the areas of CSR implementation, corporate culture development, human resources, partnerships, reputation, and foreign economic activity. The system includes the level of implementation of CSR measures, the extent to which business processes are guided by the principles of social responsibility, employee satisfaction with working conditions, the proportion of staff participating in training, the level of fulfillment of contractual obligations, and the number of repeat and international contracts. The study identifies the following vectors of corporate culture development: internal, managerial, reputational, partnership-based, consumer-oriented, and foreign economic. The practical significance of these findings lies in the ability of enterprises engaged in foreign economic activity to apply this mechanism to develop corporate culture, strengthen their business reputation, and enhance the reliability of their partnerships.