Hermenéutica del sujeto y mensajes escultóricos en la comunicación pública: una lectura crítica desde Gadamer y Foucault

Abstract

This article proposes a theoretical reflection on the hermeneutics of the subject in the field of communication, centered on the contemporary dignification of the individual from philosophical and sociological perspectives. Through a qualitative bibliographic review, the evolution of the subject’s conception from classical hermeneutics to the ontological turn is analyzed, highlighting Michel Foucault’s contribution on rationalities and modes of subjectivation.The article links this theoretical framework to the research line on sculptural messages in public communication, understood as symbolic devices that condense power relations, collective memory, and narrative identity in the urban space. The results show that the interaction between power, knowledge, andlanguage constitutes the axis for a deep understanding of the subject in communicative processes, and that public sculpture is a three-dimensional textsusceptible to hermeneutical reading. It is concluded that the hermeneutics of the subject offers a critical and complex vision that favors the contextualizedinterpretation of sculptural messages, moving away from linear reductionism in human communication.