This work presents DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them, supporting agentic meta-control as a viable paradigm for industrial recommendation.
Abstract
Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.
RecGPT-V3 is presented, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding and achieves consistent gains in large-scale online A/B tests.
The method combines selection, relative-rank, and baseline-lift rewards, a self-competitive curriculum that feeds frequent strategies back as competitors, and Evaluator-routed reward-augmented on-policy distillation that transfers complementary 4B-parameter Teachers into a compact 0.8B-parameter Student.
Chengyu Lai, Jiuning Lin, Zhibo Xiao et al.· 0 citations
Production recommender systems shape what billions of people see, and sustaining their performance requires continual optimization: as content, user behavior, and upstream models shift, the choices governing retrieval, ranking, and serving must be revisited. Traditionally, human engineers test such changes through online experiments--a slow, reactive process limited by engineering effort, leaving parts of the system unrevised as conditions change. Although large language models have been applied to ranking, user modeling, and offline model development, few systems place an agent in a continual closed loop that acts on a live recommender and learns from the measured effects of its decisions. We present CORAL (Constraint-Optimized Recommender via an Agentic Loop), an LLM-native harness that closes this loop: each cycle, the agent observes operating signals, reasons over a memory of past decisions and outcomes, and invokes tools--including a numerical optimizer that keeps changes within a fixed operating budget--to reconfigure the recommender, with measured outcomes informing the next cycle. We formulate this as a partially observed, non-stationary, constrained optimization problem in which the policy improves in context, without parameter updates, from its prior actions. Across two large-scale social platforms, evaluated with A/B experiments, the same harness improves engagement at no additional serving cost on one and reduces serving cost without degrading engagement on the other, spanning the engagement-efficiency frontier. Performance improves as the loop iterates, suggesting that a single agentic loop can automate continual optimization work traditionally performed by human algorithm engineers under explicit guardrails.
Muhammad Azhar, Yu-Hang Zhou, Gilbert Jiang et al.· 0 citations
Recommender systems are among the most impactful applications of artificial intelligence, serving as critical infrastructure connecting users, merchants, and platforms. However, most industrial systems remain heavily reliant on historical co-occurrence patterns and log-fitting objectives, i.e., optimizing for past user interactions without explicitly modeling user intent. This log-fitting approach often leads to overfitting to narrow historical preferences, failing to capture users’ potential interests. As a result, it reinforces filter bubbles and long-tail phenomena, ultimately harming user experience and threatening the sustainability of the recommendation ecosystem. To address these challenges, we rethink the overall design paradigm of recommender systems and propose RecGPT, a fully integrated, production-ready framework that places user intent at the center of the recommendation pipeline. By integrating large language models (LLMs) into key stages of user interest mining, item retrieval, and explanation generation, RecGPT transforms log-fitting recommendation into an intent-centric process. To effectively align general-purpose LLMs to the above domain-specific recommendation tasks at scale, RecGPT incorporates a multi-stage training paradigm, which integrates reasoning-enhanced pre-alignment and self-training evolution, guided by a Human-LLM cooperative judge system. Currently, RecGPT has been fully deployed on the Taobao App. Online experiments demonstrate that RecGPT achieves consistent performance gains across stakeholders: users benefit from increased content diversity and satisfaction (e.g., CICD +5.53%, DT +4.35%), merchants and the platform gain greater exposure and conversions (e.g., CTR +5.65%, IPV +7.55%, DCAU +2.46%), and sustained long-term retention improvements (LT-30 +1.63%). These comprehensive improvement results across all stakeholders validate that our intent-centric design can foster a more sustainable and mutually beneficial ecosystem.
Jiakai Tang, Wen Chen, Dian Chen et al.· ACM Transactions on Informat...· 0 citations
Search and recommendation serve a shared discovery objective but encode intent differently. We study this boundary through Dear Algo on Threads, a deployed product where open-ended requests such as \emph{more NBA news} or \emph{less politics} steer subsequent feed recommendations rather than return a one-shot result list. Its agentic intent layer compiles explicit, inferred, negative, and compound intent into a grounded executable plan, then invokes conventional retrieval and optional semantic or multimodal reranking. The layer shares an intent-to-retrieval contract without requiring one model or serving path across search-like and recommendation-like modes. We evaluate Dear Algo under a precision-first objective. In a blinded audit of 300 public request-item pairs (296 evaluable), a strict categorical LLM-as-a-judge gate achieved 94.4\% exact-Relevant precision [88.8\%, 98.9\%]. Across 72 normalized request clusters, the full configuration produced 7.73 judge-qualified candidates per 20 slots versus 6.61 for an LLM-derived-query baseline, a gain of 1.11 [0.12, 2.12]. In a candidate-randomized serving-path study restricted to the reranker path's first 72 eligible hours, the user-weighted judge-Irrelevant share among judged admissions was 2.80\% versus 4.78\% off (-1.97 points [-3.02, -0.94]), while Exact-Relevant share was 2.24 points higher [0.08, 4.41]. Together, these studies show how explicit natural-language intent can be carried into feed recommendation under a precision-first evaluation framework
Rui Wang, Jiazhou Wang, Zheng Wei et al.· 0 citations
Personalized Query prediction maps implicit behavioral signals---clicks, favorites, purchases, and post-purchase exploration---to explicit retrieval intent. On-device deployment makes this task particularly challenging: behavioral trajectories are noisy and multi-scale, multiple Queries may be valid for a single trajectory, and a uniform reasoning policy either expends unnecessary computation on simple instances or allocates insufficient capacity to complex ones. We introduce RecGPT-Mobile-V2, an end-to-end framework that treats intent quality and execution efficiency as coupled objectives within a staged design. The framework transforms heterogeneous interactions into an evidence-preserving trajectory, establishes a recommendation-native foundation through domain adaptation and supervised alignment, and applies reasoning-cost optimization only after grouped rollouts meet grounding and utility criteria. The resulting teacher is distilled into a compact student deployed with low-bit execution, structured compression, and budget-aware device--cloud routing. In an aligned CoT ablation, an evidence-focused short rationale increases ROUGE-L from 0.228 to 0.315 and Jaccard from 0.174 to 0.248, while slightly outperforming the full five-stage rationale. In the controlled RL comparison, the complete reward formulation improves Query quality from 73.2% under quality-only RL to 78.6%, lowers the hard-failure rate from 3.6% to 1.6%, and reduces the median CoT length from 62 to 14 tokens. Online retrieval analysis further indicates that the Query recall channel retrieves inventory complementary to that surfaced by established recall channels. Collectively, these findings support sufficiency-oriented rather than uniformly short reasoning: retain decision-relevant evidence and allocate additional computation only when it is likely to improve the predicted Query.
Lingqin Zhang, Bin Zhang, Wei-Peng Huang et al.· 0 citations
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