CROSS-CULTURAL PERSPECTIVES ON DIGITAL COMMUNICATION IN HIGHER EDUCATION: A QUALITATIVE STUDY OF ACADEMIC STAFF IN MALAYSIA AND IRAN

Abstract

The rapid evolution of digital technologies has transformed professional communication in higher education, enabling academic staff to collaborate efficiently across departments and geographic boundaries. In Malaysia and Iran, the integration of digital tools such as video conferencing platforms, email systems and collaborative applications has become essential for managing academic and administrative tasks. However, challenges such as digital fatigue, communication overload and gaps in digital competencies have emerged, affecting productivity and staff well-being. This study employs a qualitative research design using semi-structured interviews with four academic professionals from both countries to investigate the experiences, communication skills and coping strategies associated with digital communication. Thematic analysis identified key themes such as communication preferences, digital fatigue, competence disparities and institutional support. The study highlights both shared and divergent challenges and provides practical recommendations for improving digital communication practices in higher education.