Efect of Entrepreneurial Strategic Decision Making on Competitiveness of Family-owned Supermarkets in Kenya
Abstract
The competitive advantage of an entity in a global market is essentially contingent upon the quality of decisions made by its management about development. The escalating complexity, instability, and uncertainty of the environment necessitates enhanced and diverse knowledge. The rationale for this research therefore, was to evaluate the effect of entrepreneurial strategic decision making on competitiveness of family-owned supermarkets in Kenya. The study adopted a positivist research philosophy approach and a cross-sectional descriptive research design. The study selected 96 respondents from the 24 family-owned supermarkets in Kenya through stratified sampling technique. To gather data, a structured questionnaire was utilized for primary data collection and Python was employed in the analysis. The study obtained a response rate of 81.25%. To test the reliability and validity of the research instrument, a pilot study was conducted, and a Cronbach’s alpha coefficient of 0.796 was attained which depicted a high reliability for the research instrument. Content validity was ascertained through a judgmental approach by the experts in the subject matter, while construct validity was established by use of Kaiser-Meyer Olkin (KMO) test with an acceptable coefficient of 0.818 being attained. The hypothesis was tested using bivariate OLS model at 95% confidence level. The results show that the F-statistics of 9.604 and an associated Probability value of 0.00295. These results indicate that the OLS model is statistically significant at the 5% level, demonstrating a statistically significant relationship between entrepreneurial strategic decision making and competitiveness among family-owned supermarkets in Kenya. Based on these statistics, it was established that entrepreneurial strategic decision making had a statistically significant influence on competitiveness of family-owned supermarkets in Kenya. The study recommends that familyowned supermarkets in Kenya should adopt entrepreneurial strategic decision making to enhance competitiveness of their enterprises