Escalate: Economics and Business

Building Brand Awareness Through Digital Marketing At Gulung Jenebora Souvenir Center In Balikpapan

This study analyzes how digital marketing contributes to brand awareness at Gulung Jenebora, a local souvenir business in Balikpapan. A descriptive quantitative design was applied using a purposive survey of 50 consumers, supported by observations of Instagram, Facebook, TikTok, and Google Maps during October-November...

Escalate: Economics and Business

Escalate: Economics and Business

Escalate: Economics and Business

Escalate: Economics and Business

An Empirical Analysis of the Digital Presence of SMEs: From Strategic Investment to Real Business Outcomes

This paper explores how digital presence affects the business results of Bulgarian small and medium-sized enterprises (SMEs). Based on data from a computer-assisted web interview/survey of 268 active SMEs conducted between March and May 2023, the study measures digital presence through four components - corporate email...